Creative

Tecate Light launched its second dual-language advertising campaign under the tag line “ or “For those who want more.” The two distinct Spanish- and English-language executions will connect with Mexicans and Mexican-Americans living in Ariz., Calif., Colo., Ill., N.M., Nev., Okla., and Texas.

Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki”, reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.

I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi. The infomercial that sells the now famous SHAW WOW towel that claims in cleans and dries better than any other product; I don’t want to contest the claim or talk about Vince and his personal life (god knows he’s famous for suing everybody)…I want to talk about the Spanish version of his infomercial (link below)

As you will see it’s poorly done, condescending and stereotypes Hispanic women …

Published by Matt Neidl – Group Director, Multicultural Marketing – Octa8on. To view El Blog CLICK above.

Grupo Gallegos announced that it has been recognized by creative directors and agency president members of the Association of Hispanic Advertising Agencies (AAHA) who were asked to identify the most unforgettable Hispanic advertising campaigns of the last 20 years.

Well-known celebrities, “True Story” campaigns, children’s holiday pageants, and discounted toys were some of the components of retailer’s holiday commercials this year, touching both on the emotional side of holiday shopping and highlighting shoppers’ focus on price.