Procter & Gamble’s Pepto-Bismol TV campaign “Love and Hate” by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message “Don’t let the food you love hurt you.” Lapiz also won a gold and a silver award for the individual spots “Empanada” and “Cheesecake.”
Creative
Cuidado Con Los Leftovers
‘Cuidado Con Los Leftovers’ is the newest creation for Hot Pockets by Casanova Pendrill and the movie trailer video is making the rounds on YouTube!
Círculo Creativo launches on YouTube.
The Círculo Creativoo (Creative Circle) organization of the US Hispanic Market has launch a YouTube page, where they are requesting that their member and agencies send their commercials and videos to add to the page.
Mesimex Productions commercial will air in the ‘Super Bowl’ of Horse Races.
Alex Isidoro, the Mexican-American up and coming director, recently finished filming his first TV commercial for the general market of the US, which is scheduled to launch nationally on ABC.
