Creative

A handful of thoughts on the future of Spanish in the United States and the role advertising plays in preserving it.

The news headline was conclusive and straightforward: “There are more Spanish-speakers in the United States than in Spain.” Wow! And the truth is, I had never really stopped to analyze the fact that it may well be the United States who will be deciding the future of the Spanish language. Just shy of 55 million, the Unites States is the second country in the world with the most Spanish-speakers, and by the year 2050 it may possibly become number one, ahead of even Mexico.

On the TV screen that is. And it only cost him $80. And he doesn’t work for an ad agency.

It’s been three weeks since Super Bowl XLIV but Boricua writer/director Joelle de Jesus of Hollywood, CA is still on cloud nine.

Published by Manny Gonzalez. To view El Blog CLICK above.

Traditionally, minivan ads have highlighted the same standard features without taking into consideration what emotions are really influencing the consumer’s decision. That was, until Salvador Veloso and Marco Vega, Creative Director and Planning Director at Concept Cafe in Miami, were commissioned by Honda to create the new ad for the Odyssey.

Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. And the consumer products sector is no exception.

Ingrid Otero-Smart, President/CEO of Casanova Pendrill (CP) announced the appointment of Elias Weinstock as Executive Vice President and Chief Creative Officer of the agency effective immediately.

On Monday November 16, The Clorox Company will launch a new TV campaign for the Hispanic market created by Alma DDB in which Pine-Sol will put four traditional cleaning fragrances to really work, so that they do much more than just aromatize.

That’s the new Verizon Wireless campaign theme from New York’s GlobalHue Latino agency for the Latin Grammys event. In the spot “Super Fan”, filmed by Agustín Alberdi and Summer in Buenos Aires, a very special teenage girl shows her obsession for her favorite singer. Verizon Wireless offers exclusive mobile content from the Latin Grammy’s and your favorite Latin artists so that fans near and far can live the experience.

The Hispanic Division of Leo Burnett USA, won big at the AdAge AHAA Creative Show bringing home Best of Show/Campaign title for P&G’s Pepto-Bismol “Love and Hate” campaign that features two TV spots of food behaving badly with the message “Don’t let the food you love hurt you.” Each spot – “Empanada” and “Cheesecake” – show a woman’s tumultuous love affair with the dangerous delectable she craves.