Creative

Verizon Wireless is reaching out to the New York Metro area’s growing Hispanic population this month with a new Spanish-language advertising campaign featuring man-on-the street testimonials from local Latino customers describing why they chose the company’s trustworthy network.

GlobalHue has launched an innovative television spot that was originally developed to target new compact car intenders in the Hispanic consumer market. However, the spot, “Lightweight, A Lot Of Character,” is so powerful in its appeal that Dodge executives have translated it into English to be aired in general market programming. The spot will also air in Mexico, Canada, the Caribbean and Europe.

Coors Brewing Company revealed the newest advertising creative for Coors Light, Coors Banquet, Keystone Light and Molson Canadian at the annual Coors distributor convention in Houston.

Telemundo announced it has extended the deadline to apply for the second installment of its successful writer’s workshop “Taller Telemundo: Escritores.” Originally conceived by Telemundo President, Don Browne, this year’s “Taller Telemundo: Escritores,” will offer a curriculum that specifically prepares and retains Hispanic writers interested in writing fiction (drama and comedy) for television and Telemundo’s growing digital media platform. The application process has been extended until April 23, 2006.

Volkswagen rolled out a new creative idea for GTI 2006 model targeting bilingual Hispanics by launching an out-of-home effort in major Hispanics markets. The billboards used the phrase “Turbo-Conjones” in targeting the younger bilingual Hispanic consumers.

A risky, but attention getting bold creative tag line “Turbo-Conjones”.

El Pollo Loco, Inc. unveiled the first of four new Spanish language television commercials from its Hispanic advertising agency-of-record, Los Angeles-based cruz/kravetz:IDEAS.

Church’s Chicken has announced a new cross-generational advertising campaign, the “mmm……Crunch,” which began airing on December 26, with three television and three radio spots. “Mmm…..Crunch” represents the next level of the “Gotta Have that CRUNCH” BrandFrame, which was created in April 2004 by Church’s Agency of Record, The Cartel Group.

The international Clio Awards is now accepting applications for the third annual Future Gold: Young Creatives Program, one of its key initiatives in support of the next generation of advertising creatives.

Toyota will begin the advertising launch of the Camry, during one of America’s most popular sporting events — the 2006 Super Bowl. In celebration of the diverse appeal of the big game, Toyota has developed a “hybrid” commercial featuring English and Spanish to showcase the all-new 2007 Camry Hybrid that runs on gas and electrical power.