Copywriter Rogerio Baran and Senior Art Director Sebastian Pallares from Lápiz recently won first place in the interactive category of the Nuevos Talentos competition of the El Ojo de Iberoamérica festival.
Creative
New Dodge Ram 1500 Ad ‘La Promesa’.
The first of four powerful new ads for the 2006 Dodge Ram 1500 will feature a “strong, silent, traditional hero” to promote the Ram’s new design features and its proven capabilities. The introductory 30-second spot will be released this month to audiences throughout the country.
Pontiac Torrent SUV Advertising Features Racer Milka Duno.
The first batch of Torrent SUV advertising for the Hispanic market launches next week to expand upon Pontiac’s largest Hispanic advertising campaign ever. A new original Spanish language television ad titled “Metamorphosis” featuring the Pontiac Torrent SUV and race car driver Milka Duno began running October 17.
La Comunidad & Badillo Puerto Rico Dominate @ AHAA/Ad Age Creative Awards.
Entries rose by 30% to 715 for the 7th annual Advertising Age Hispanic Creative Advertising Awards, presented in cooperation with the Association of Hispanic Advertising Agencies at a gala awards show Sept. 30 at the Metropolitan Pavilion in New York.
The entries from Puerto Rico agencies received a large amount of attention and honors at this year’s competition, thus demonstrating the high level of creative prowess on the island.
Young Creatives ‘Identidad Propia’ Winners.
Círculo Creativo del Mercado Hispano held a Young Creatives competition at the semi-annual Association of Hispanic Advertising Agencies conference in New York. Various creatives teams from across the country participated.
Castells & Asociados Nabs Industry Heavyweight.
Carlos Mendez steps into the ring as EVP, Chief Creative Officer at Castells & Asociados. Poised to rev up the agency’s solid creative department, Carlos exudes the confidence of the seasoned pro he is with many distinctive, successful campaigns under his belt that have garnered major industry accolades.
WingLatino Develops New Back-to-School Ad Campaign For Kmart.
Kmart launched its new Back-to-School campaign this week with original television and radio commercials created by Hispanic agency WingLatino. The ad campaign, which carries the theme of “one product inspires the other,” consists of 15 and 30 second spots that target Hispanics gearing up for the busy back-to-school shopping season. The commercials are scheduled to run from now through the end of August.
El Ojo de Iberoamérica 2005 Looking For Entries.
Until July 25th 2005 the VIII edition of the Award and International Festival El Ojo de Iberoamérica 2005 is open for entries.
