Entries rose by 30% to 715 for the 7th annual Advertising Age Hispanic Creative Advertising Awards, presented in cooperation with the Association of Hispanic Advertising Agencies at a gala awards show Sept. 30 at the Metropolitan Pavilion in New York.
The entries from Puerto Rico agencies received a large amount of attention and honors at this year’s competition, thus demonstrating the high level of creative prowess on the island.
Círculo Creativo del Mercado Hispano held a Young Creatives competition at the semi-annual Association of Hispanic Advertising Agencies conference in New York. Various creatives teams from across the country participated.
Carlos Mendez steps into the ring as EVP, Chief Creative Officer at Castells & Asociados. Poised to rev up the agency’s solid creative department, Carlos exudes the confidence of the seasoned pro he is with many distinctive, successful campaigns under his belt that have garnered major industry accolades.
Kmart launched its new Back-to-School campaign this week with original television and radio commercials created by Hispanic agency WingLatino. The ad campaign, which carries the theme of “one product inspires the other,” consists of 15 and 30 second spots that target Hispanics gearing up for the busy back-to-school shopping season. The commercials are scheduled to run from now through the end of August.
Until July 25th 2005 the VIII edition of the Award and International Festival El Ojo de Iberoamérica 2005 is open for entries.
The International Communicator Awards competition recognized MGS Communications (MGS) with top honors for industry excellence in print communication. MGS received a Crystal Award of Excellence under the Publicity/Magazine Placement category for Tiffany & Co.’s cover story on Paloma Picasso’s “Boldly Admired” collection featured in Selecta Magazine. The Chef’s Fest 2004 Insert brought home a second Crystal Award of Excellence, under the Marketing/Promotion/Newspaper Insert category. The Hyundai Safetyville Coloring Book was recognized with an Award of Distinction under the Brochure/Other category, and the 2004 Voices for Children Gala Invitation received Honorable Mention under the Public Service/Pro Bono category.
