Creative

A haunting new spot from LatinWorks is spreading the word to the U.S. Hispanic community about the United Nations’ World No-Tobacco Day, May 31st.

At the Association of National Advertisers (ANA) annual Advertising Financial Management conference, held in Miami, FL, the ANA’s Production Management Committee discussed their collaborative summary of best practices for managing television talent payment. The committee recognized a need to develop a comprehensive analysis of best practices for advertisers to help formalize this process, maximize marketing efficiency and drive ROI.

As part of its strategy to reach out to the urban and Hispanic markets, Greyhound Lines, Inc. has launched a new nationwide radio campaign featuring the new voices of Greyhound, comedians Wanda Sykes and Adál Ramones. The ads, created by Dallas-based agency The Richards Group, touch on current issues facing the public.

Advertising Age is accepting entries for its seventh annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between May 1, 2004 and April 30, 2005 are eligible.

Miami agency C.O.D has created a new commercial titled “Ink” for Volkswagen’s Touareg SUV. The spot was created using an innovative 3-D animation technique that made it possible for the Touareg to play a cat and mouse game with a mischievous ink spot.

The week of March 6th, del Rivero Messianu DDB’s McDonald’s TV spot “She’s Mine” was one of the top five viewed international spots on AdForum.com out of the 121,410 spots seen that week.

San Antonio-based Bromley Communications won 14 ADDY awards hosted by the San Antonio chapter of the American Advertising Federation (AAF). The agency took home a total of seven Gold, five Silver and two Bronze ADDYs for its ground-breaking work on Circuit City, Procter & Gamble, Coors Light Brewing Company and Continental Airlines.

Miami-based COD was the most awarded agency at the Miami ADDYs, winning Best of Show in the Television (non-English) category for its Volkswagen Touareg spot titled “Rear View”, as well as eight Gold and eighteen Silver Awards for its other print, TV and radio pieces.

American Honda Motor Co. Inc. launched the first U.S. Hispanic national advertising campaign for its first truck entry, the Ridgeline. The original :30 TV spot, which is titled “Kingdom,” print ads and out-of-home ads were created by Honda’s Hispanic Agency of Record, La Agencia de Orci & Asociados.

Hershey’s new line of candy launched under the moniker of “La Dulceria Thaila” is now out and available at a vending machine near you. Thalia is a very well known Mexican star, roughly the Hispanic equivalent of Britney Spears.

General Motors Corp. announced the launch of “Sólo GM” a new corporate advertising campaign targeted to the U.S. Hispanic market. “Sólo GM” highlights the company’s leadership in areas including safety and security, innovation, quality and customer satisfaction.

ALTHOUGH CREATIVE TALENT HAS LONG been at the center of most traditional agencies, online advertising has spurred a shift in the balance of power between creative and media. Thousands of online publishers and their myriad of potential placements create an overwhelming array of media options. Through strategic planning and data-driven optimization, media planners now play a critical role in the success of most online advertising efforts.