Digital

Surges in tablet, smartphone and ereader adoption have stoked demand for content consumed on these devices, including video, audio, social media, games, news, books and periodicals.

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The study, ‘Digital Transformation: A Roadmap for Billion-Dollar Organizations,’ examines how digital technologies are changing the business of some of the world’s leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.

71.6% of web users overall watch online content in a typical week—and 39.0% of all viewers spend between one and five hours per week with online video.

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen. Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 percent over the same period.

The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.

Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, released a study that details how shoppers will be using digital media to make purchase decisions this holiday season.

Accenture examines the unique positioning of the communications service provider within the digital ecosystem and outlines an approach that providers should consider pursuing to take advantage of the opportunities presented by their vast web of consumer touchpoints. DOWNLOAD Report Here.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. DOWNLOAD Findings Here.

Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well.