Digital

The Department of Commerce’s Economics and Statistics Administration (ESA) and National Telecommunications and Information Administration (NTIA) released a report, “Exploring the Digital Nation,” that analyzes broadband Internet adoption in the United States.

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.

Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, released a study that details how shoppers will be using digital media to make purchase decisions this holiday season.

Accenture examines the unique positioning of the communications service provider within the digital ecosystem and outlines an approach that providers should consider pursuing to take advantage of the opportunities presented by their vast web of consumer touchpoints. DOWNLOAD Report Here.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. DOWNLOAD Findings Here.

Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well.

eMarketer estimates that 63% of the US Hispanic population accesses the internet at least monthly this year, rising to 73% by 2015. This group skews young an somewhat male.

A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. DOWNLOAD Report Here.

Nearly six in 10 (59%) global consumers look for sales to save on household expenses—the leading saving strategy of eight measured across all regions and most prevalent in North America (73%) and Europe (60%), according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries. Using coupons was the second most popular saving strategy, used by nearly half (48%) of global online consumers.

The online world is a powerful, influential marketplace — especially for the highly adoptive Latino audience — where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content with online communications strategies, marketers can establish a voice for their organization, raise online visibility and drive engagement with consumers.

comScore, Inc. released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns. The results of the studies indicate that exposure to online display ads can lead to improved in-store sales for CPG brands. DOWNLOAD Report Here.

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside. The three videos target moms and are on air through reach media units on different sites (General Market and Hispanic).

Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed. DOWNLOAD Report Here.