Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside. The three videos target moms and are on air through reach media units on different sites (General Market and Hispanic).
Digital
The Essentials of Mobile App Marketing
Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed. DOWNLOAD Report Here.
Univision & Hulu create content partnership.
Univision Communications and Hulu announced a multi-year content agreement that will bring hundreds of hours of top-rated Spanish-language novelas, variety shows, comedies, and reality series from the Univision family of networks to Hulu and Hulu Plus.
Telemundo & mun2 launch YouTube channels.
Telemundo announced that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.
Online Advertising: Big Impression Counts don’t mean High Audience Reach.
New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.
Incentives give a boost to Consumer Products Ads
Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.
Three Mindsets of Search.
Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”
