Small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB tools.
Digital
The Digital Revolution & Higher Education.
As online college courses have become increasingly prevalent, the general public and college presidents offer different assessments of their educational value, according to a new Pew Research Center report. Just three-in-ten American adults (29%) say a course taken online provides an equal educational value to one taken in a classroom. By contrast, about half of college presidents (51%) say online courses provide the same value. DOWNLOAD REPORT HERE
Gen Xers are Online Media Kings.
Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.
Consumers to Behavioral Advertisers: We Know You’re There.
Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.
Search and email still top the list of most popular online activities.
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. DOWNLOAD Report Here.
Accenture’s Global Content Study 2008.
The media and entertainment industry is facing its largest and most daunting transformation. As technology is enabling ubiquitous media, the audience is shifting its consumption habits. As this year’s Content Study shows, content creators and distributors are adapting.
Yahoo! Telemundo reveals BUZZ-worthy searches.
Yahoo! Telemundo announced its Top 10 Searches for February, which include the Top 10 overall searches, image searches and entertainment searches for the month.
