Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”
Digital
The Tablet Revolution
The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks.
Hispanics’ Digital Dexterity defies Stereotypes
Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.
Consumers demand Personalized Messaging across all Verticals.
Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences.
PRISA Digital to rep Maya Publishing Group.
PRISA Digital and Maya Publishing Group announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.
