Digital
User Generated Content Advertising in 2022 [INFOGRAPHIC]
Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns [REPORT]
Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views are also defined by the context of how these technologies would be used, what constraints would be in place and who would stand to benefit – or lose – if these advances become widespread.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
49% of Marketers say they are looking to contextual advertising to replace cookies
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
AIRE Radio launches podcast of ‘EL TERRI’
AIRE Radio Networks announced the launch of Se Tenia Que Decir / "It Had to Be Said" Con El Terri Podcast, featuring Alberto 'El Terri' Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible.
Mindset Matrix – A Framework For the Future of Digital Advertising Without Personal Data
The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their targeting efforts off past behaviors - the future of digital advertising will rely on meeting people in the moment and aligning advertisements with someone’s present frame of mind.
Pitaya Entertainment selects Captura Group as their Digital Media Agency
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts.
In-App Advertising To Account For 56% Of Digital Ad Spend In 2026
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years
How marketers can successfully leverage social media influencers in their campaigns
Influencer endorsements validate a brand’s offerings in the eyes of trusting consumers—but strategic influencer selection and campaign execution can’t be overlooked in the push to jump on this trend.
Closing the Digital Divide for Latinx Consumers [PODCAST]
Lili Gangas, Chief Technology Community Officer, Kapor Center and co-founder of LTX Connect discusses ways tech companies and government can close the digital divide in minority communities and create access to equitable education.
Pitaya Entertainment celebrates One Year Anniversary
As it celebrates its one-year anniversary, Pitaya Entertainment has established itself as one of the players in the Latino podcast space and is the fastest-growing podcast network for Latinos in the U.S.
‘Shades of Beauty’ Premieres on LATV Redefining Beauty Content
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers with a sense of agency over their expression.
TelevisaUnivision introduces ViX
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free AVOD product, ViX, launching on March 31, with 100 EPG channels and vast-content VOD experience, and an SVOD option, ViX+, with premium content, including "ViX+ Originals” and exclusive soccer, set to launch in the second half of 2022. A Beta version of the streaming app is available beginning today for select users in the U.S. and Mexico.
25% of People Will Spend At Least One Hour Per Day in the Metaverse by 2026
Gartner defines a metaverse as a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well as device independent and accessible through any type of device, from tablets to head-mounted displays.
How marketers can leverage online panel with the demise of the third-party cookie
For marketers, this means they can no longer rely on third-party cookies to target consumers with ads based on their online behavior. It also dramatically increases the importance of panels and first-party data.
Visions of the Internet in 2035 [REPORT]
Asked to ‘imagine a better world online,’ experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity and Enabling Brands to Engage with More Defined Audiences
Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship.
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
US audio ad spending, consumer audio use, consumer audio content spending set for record growth in 2021, amplified by new technology, consumer usage changes, and the growth of Hispanic voice
Spending on audio media ads and marketing in the United States, as well as consumer use of voice and consumer spending on audio media, are all on pace to achieve record growth in 2021, amplified by new technologies, changing consumer behavior and changing advertising budgets, according to new research.
