Digital

The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.

In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences.

NBCUniversal Telemundo Enterprises unveiled its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino.

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.   

NBCUniversal Telemundo Enterprises announced the creation of Telemundo Streaming Studios, a studio exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

Pluto TV, a free streaming television service, unveils Pluto TV en español  one-stop-destination to stream English & Spanish speaking content – for free. Pluto TV currently streams to over 43 million monthly active users across three continents and 25 countries. With this expansion, Pluto TV’s US Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling over one-fifth of Pluto TV’s overall channel.

Google and Univision announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company.

After a historic and challenging year, US consumers have become more reliant than ever on media for entertainment, information, and social connection. The pandemic has accelerated preexisting industry trends and altered entertainment-related behaviors, leading many to wonder which will stick after the crisis and what the implications may be for media and entertainment (M&E) businesses.

With more content at their fingertips and more time to consume it, today’s audiences are everywhere, moving seamlessly between all screens. This fragmentation has made reaching consumers with the right ad at the right time even more challenging. It has also heightened the importance of comprehensive, comparable cross-platform audience measurement that enables media buyers and sellers to understand the performance of campaigns across platforms.

Branded integrations in subscription video on-demand (SVOD) programming don’t just provide brand exposure in an ad-free environment.

As connected TV grows popular with consumers, it’s catching the eye of fraudsters too

A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement, as they cast a wider audience net by quickly grabbing attention and re-engaging those who have previously rejected the brand. In addition, the study found environment to be key when leveraging interactive ads: legitimacy and site quality can be the difference between people interacting with these ad formats or not.

Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.
Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adult

Estrella Media presents two spring sales presentations in May – the Estrella Media IAB NewFronts presentation and the Estrella Media Upfront experience.

Sitecore revealed that nearly three in five (59%) of U.S. marketers wanted to quit their jobs at least once in the past year, and 79% found the pandemic to be the most challenging time in the history of their careers.

Hemisphere Media Group, Inc. announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.