Digital

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.

Four reasons brands should incorporate digital VOOH into their media buys

On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Univision New York, part of Univision Communications Inc. announced the appointment of Luisa Collins as Vice President, Content.

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

The pandemic has changed how viewers consume TV — likely forever — and marketers will need to adapt

The news: The House Judiciary Committee took up legislation Wednesday targeting the monopolistic and anticompetitive practices of US tech giants, per Bloomberg. This first notable bipartisan push is aimed at reigning in Amazon, Apple, Facebook, and Google’s market dominance. Big Tech lobbyists argue that, if passed into law, the bills would curtail innovation and could upend user privacy, as well as hurt small businesses relying on their services

While a median of 34% feel more united, about six-in-ten report that national divisions have worsened since the outbreak began.

Reaching ad-free streaming viewers is the latest challenge for marketers with carefully crafted television campaigns.

As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community.

Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.

An increasingly complex digital landscape can easily spiral out of control

CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.

The industry is headed in the wrong direction when it comes to protecting consumers

Seven crucial elements of a first-party and data-centric advertising strategy

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

Few areas of the media landscape have been in focus over the past year as streaming video content has. With a growing wealth of platform and program choice, the options for consumers continue to expand and diversify.