Digital

As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.

New research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing.

Approximately 400 buy-side decision-makers shared their changes to ad spend and messaging strategies with us so that we can help you better prioritize and manage through this crisis.

With furloughs and layoffs clouding the efforts of media companies who continue to excel during one of the most difficult eras for the U.S. since World War II, thanks to the novel coronavirus pandemic, some good financial news is most certainly welcomed.  Look no further than the Q4 and full-year 2019 results released late Tuesday (3/30) by Spanish Broadcasting System (SBS).  By Adam Jacobson

Uforia, the Home of Latin Music, announced the release of “Cuenta Conmigo,” (Count With Me) a musical anthem featuring top Regional Mexican artists created to motivate and inspire Hispanics to participate in the 2020 U.S. Census. The song is part of Univision’s broader multi-platform community empowerment campaign that includes PSAs and special programming on Univision’s networks, local television and radio stations, and digital properties aimed at ensuring a fair and accurate count of the Hispanic community.

Telemundo announced the premiere of the hit Turkish drama Cennet on Tuesday, April 7 at 8pm/7c.

More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

The professional impact of keeping a healthy distance (and tips for remote team meetings via video).  As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home.  By Leah Bonvissuto

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

As technology consumers we make tradeoffs.

Why is this happening?  Because the new direct-to-consumer business model is based on the concept that its entire supply chain is increasingly available “as a service.”  Every aspect can be rented/leased. The result? Greater brand agility, more innovation by publishers, and more engaging, personalized consumer experiences—online and off—with “emerging tech” elevating the digital shopping experiences.  In fact, digital data output will triple from 2019 – 2025, powering demand for and availability of personalized services, products, content, and marketing.

Businesses believe that 5G will be the most revolutionary network evolution yet but still have concerns about the technology’s security, according to the results of a global study from Accenture.

Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.

Countries, sectors, and CEOs face an increasingly complex world characterized by the diffusion of new digital technologies, affecting productivity performance while causing disruption. In this world, the rewards for success—and the penalties for failure—are ever greater.

The brainchild of executive editor, content development director and red-carpet personality, Peter Botello, espacio.live announces its launch, as a new entertainment media property targeted to a powerful but underserved market: the Hispanic millennial and Gen Z entertainment audiences driving growth in this country. espacio.live is the ‘space’ that speaks in-culture and not just simply in-language

The promise of 5G has captured the attention of business leaders, policy makers, and the media. But how much of that promise is likely to be realized anytime soon?

Marketers have probably heard the phrase “own your data.” The natural tendency is to think this applies only to the stream of media, audience, conversion, and sales data coursing through the advertising fire hose. But marketers navigating the modern marketing landscape must also take ownership of the data behind all their brand creative.

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?

Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.