Digital

Ask “What’s visual search?” and the average shopper will likely respond with a puzzled look. But mention Google Lens, Amazon StyleSnap or Pinterest Lens — especially to young consumers — and the response is liable to be recognition and enthusiasm.  By Court Stroud.

ReVOLVER is the home of audio shows from top-tier Hispanic talent like Access Hollywood TV host Mario Lopez, 13-time Emmy Award-winning Univision journalist Teresa Rodríguez and popular national network radio disc jockey Eddie “Piolín” Sotelo.  By Court Stroud

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

Univision Communications Inc and POPSUGAR announced the launch of “Juntos We Shine,” a new podcast that showcases the stories of remarkable men and women who are committed to making a difference in their communities. “Juntos We Shine” marks the first time that POPSUGAR has teamed up with the Spanish-language media company for a podcast.

iHeartMedia announced it will translate and distribute a slate of its hit podcasts across the globe by first quarter 2020, marking a significant step in internationally available, regionally targeted content for the podcast industry.

Different segments of advertisers increase spending on digital media at different rates.  “Digital endemics” are likely responsible for the bulk of the industry’s recent growth. Global advertising spend has generally expanded in line with the global economy, with a disproportionate share of growth benefitting digital advertising.

It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice.

Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31 percent of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets.

Perion Network Ltd. announced that Undertone, a cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, a TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s digital creative capabilities and premium reach with Alphonso’s large-scale TV viewership data.

Users of ad blockers feel strongly about how their personal data is collected for advertising. Almost two-thirds of people who use ad blockers (63%) say data collection in online advertising is an invasion of privacy.

The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”

Univision Digital announced its new original digital series, “La Nueva” (The New), about the birth of the new generation of urban Latin artists who have taken the world by storm with their global streaming views and fan base.

In 1990, a new company called General Magic spun out from Apple. It took Silicon Valley by storm as rumors spread of its secret, “next big thing” project. Four years later, the company shipped its first product: a handheld, wireless personal computer—what was essentially a smartphone, even down to the emojis, all the way back in 1994. But the mid-’90s tech landscape wasn’t ready for an innovation so far ahead of its time—after all, the average consumer didn’t even have email and certainly was not prepared for 21st-century, anytime-anywhere communication. The product flopped, and General Magic shuttered.

As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.

Pluto TV announced the launch of Pluto TV Latino, a new, dedicated category debuting on the platform featuring a suite of linear Spanish and Portuguese-language channels. The debut of Pluto TV Latino also denotes the first offering of its kind to be introduced on a major ad-supported OTT platform.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

To work effectively with machines, marketers need to set up guardrails, then let the machines crunch the data and the humans focus on creativity and personalization.

Raised with mature social media, online creative tools and gesture recognition at their fingertips, and with entrepreneurial platforms to broadcast their wares, generation Z is defining a new era of influence and creative communication.

The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” The list is a solid articulation of the top problems online advertisers face today.