Digital

There are countless ways in which the internet and e-commerce have transformed the way brands do business. Yet despite the relative commonness of online shopping today, many brands still have questions about how to best adapt their innovation strategies for the digital age. It should go without saying, but launching a product in a physical environment is not the same as doing so online. Yet as intuitive as the statement is, many brands are exploring their options as they seek the best route for succeeding online.

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.

The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.

It’s no secret that marketing has undergone a massive transformation in recent years. Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn’t mean you know how to navigate the new landscape or what others in the field are doing to keep up.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers. AI isn’t just about making jobs seamless but enabling the right message to find the right person at precisely the right time — while also making the process of purchasing, learning, or engaging online and offline a lot easier.

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

The leadership challenge of balancing short- and long-term business pressures, and doing so in an ethical way in which both a company and its stakeholders can thrive, is a challenge that is well-known to all business leaders.

Deloitte’s 11th annual Tech Trends report provides insights and inspiration you will need for the digital journey ahead. Several of this year’s trends are responses to persistent IT challenges. Others represent technology-specific dimensions of larger enterprise opportunities. All are poised to drive significant change and transform business in unpredictable ways.

UNITED COLLECTIVE announced that seasoned digital and creative executives Francisco “Pakko” De La Torre and Santos Enriquez, have joined the collective as Associate Creative Director and Art Director, respectively.

In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data. It also updated its comprehensive segmentation analysis highlighting the who, what, where, when, and how by device in order to continue exploring the nuances that exist within the video ecosystem.

In a new report by KPMG, we look at how AI is being implemented across five industries: healthcare, financial services, transportation, technology and retail. It shows that while there is some variation in AI adoption across industries, there is also a depth of engagement that is highly encouraging.

H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.

Do brands care enough about fraud?  Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram’s user growth deceleration and what shoppers want from in-store associates.

This third installation of The Data-Centric Organization explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing and other audience engagement efforts.

Entravision Communications Corporation announced the promotion of Crystal Gomez to Vice President Local Agency and National Sales for radio assets in Los Angeles.

ntravision Communications Corporation announced the appointment of Laura Saldivar to Senior Vice President of Integrated Marketing Solutions in Los Angeles.