Digital

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale, while working directly with all Digital Sales Managers,Sales Management and divisions in each one of our markets. Mr. Arriaga will ensure SBS’s Digital Media programs are fully integrated into the network’s growing “Original Content Strategy.”

BEN hires Maria Teresa Hernandez as Vice President of Client Development to lead multicultural business development

“El Dodo” is The Dodo’s First Non-English Language Edition and the World’s Only Spanish Language Animal-Focused Digital Channel

Every day, people watch billions of videos.  By Arielle Kimbarovsky

Adtaxi released the results of its Super Bowl Viewership and Consumer Streaming Trends Survey, an in-depth look at how consumers nationwide will be watching the Super Bowl, as well as an examination of their digital streaming habits more broadly. Although movies and television series still dominate the streaming world, there are important opportunities for digital advertisers to reach consumers while viewing major sporting events—namely through social media.

There has never been a more exciting— or a more complicated— time to be in the OTT business. With new virtual MVPDs (vMPVDs) and even social media players like Facebook and Twitter entering the already-crowded over-the-top space, understanding the changing OTT market has never been more important.  Our latest white paper, 8 Trends Shaping the OTT Space, sheds light on some of the key trends crucial to understanding how this market is evolving.

Food Marketing Institute (FMI) and Nielsen released their second year findings of its “Digitally Engaged Food Shopper” study.  Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.  The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

Two consumer behaviors are driving brands’ ability to gain insights into purchase behavior: the rise of pre-shopping research on products, and the adoption of ecommerce. Even as in-store buying remains far and away the preferred method to purchase groceries, the insights gained through digital touchpoints are helping consumer packaged goods (CPG) brands shape the new customer journey.

H Code Media announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform.

The idea of going cashless isn’t too far off, especially with giants like Starbucks and Amazon already taking the leap.

In the latest episode of “Behind the Numbers,” eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.

To compete at the speed of digital, you need to unleash your strategy, your structure, and your people.

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience.  Increasingly people are wary and are asking more and more questions about how their data is being used: and what they’re getting in return.

Telemundo 47 / WNJU has named John Gonzalez Vice President of Technology and Operations.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

A new study released by Wunderma in partnership with Penn Schoen Berland, finds that despite having access to more innovative marketing tools and systems than ever, 68% of global senior business decision makers (BDMs), are still struggling to bring their data, creative and technology together. Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.