Digital

The Univision Creator Network (UCN) launched five digital shows for the new Facebook platform for shows, Watch, featuring hugely popular Hispanic creators in scripted comedy series.

A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

New survey and ethnography research released by Omnicom Media Group agency Hearts & Science revealed that 66 percent of TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.   

New research from Salesforce finds that many consumers, particularly millennials, are open to artificial intelligence (AI) or other shopping-related technologies that help streamline the retail experience, like the ability to search for merchandise in a store using an image and then receiving product recommendations based on the attributes of that image.

H Code Media announced the addition of three new positions to help strengthen the company’s leadership team. The three new hires include President, Tony Gonzalez, Director of Data Science, Dr. Ramon Cendejas and Head of East Coast Sales, Blake Belanger.

reVolver Podcasts and Univision Communications Inc. (UCI) announced a strategic partnership to bring listeners and partners more exclusive Spanish-language audio content and expanded advertising opportunities.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

Capgemini announced the findings of “Turning AI into concrete value: the successful implementers’ toolkit,” a study of nearly 1,000 organizations with revenues of more than $500m that are implementing artificial intelligence (AI), either as a pilot or at scale1.

In a media landscape that continues to be transformed by the confluence of technological innovations and consumer behavior shifts, one thing is clear, the general notion of a video consumer is in the midst of a rewrite.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer’s Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media.

When you hear loud voices proclaiming that a new technology is going to radically transform industries for the better, and a group of equally loud people decrying that same technology as either snake oil or even irredeemably sinister, you know that you’re onto something big. Perhaps even transformational. As thoughtful industry participants, this is a familiar situation. We’ve observed this with the advent of the internet as a consumer accessible experience and, later, social media and Web 2.0.

A survey of online shoppers found widespread use of brand manufacturers’ websites—with millennials more likely than average to frequent brand sites.

There’s little doubt that podcasts, which have long been un-tethered from the iPod, are a media force to take note of. In fact, more than half of U.S. households are home to podcast fans—that’s more than 60 million homes.

Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University, Larry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States.

The report provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S.

A new study conducted by Radius Global Market Research and MorphoTrust USA, part of OT-Morpho, shows the majority of the U.S. public is ready for the traditional plastic driver’s license to go mobile.

comScore published its Top Ten Burning Issues in Digital report.

The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook,” the organization’s first-ever buyer’s guide for podcast advertising, which provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement.