Digital

This effort will be driven through an investment in and partnership with Chanclazo Studios, Inc. (“Chanclazo”), an innovative digital production studio that creates and distributes short and long form 3D animation, virtual reality and augmented reality content for Hispanic audiences.

Last week, we learned that foolishness was still very much part of our world, when Japanese ad giant Dentsu had to publicly admit it had treated client Toyota’s digital media transactions as a simple means to fill its (Dentsu’s) own coffers. We also heard with incredulity that Facebook had overstated the time its users actually viewed videos on its site, which was due to a fault in one of Facebook’s algorithms. Ugh, if the smartest on the planet can’t even do it… And then there was the Yahoo hack.

As video advertising continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope

This comprehensive report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising.

Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers. 

Psychology is an important metric for marketers to consider when analyzing data coming out of digital marketing campaigns, according to Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author of “Contagious: Why Things Catch On” and “Invisible Influence: The Hidden Forces that Shape Behavior.” In advance of Berger’s presentation at eMarketer’s Attention! 2016 event next month, Sean Creamer spoke to Berger about how about how word-of-mouth influences consumers online and offline.

The IAB Data Center of Excellence and DMA, the largest U.S. data and marketing association, have released “The Data-Centric Organization,” a whitepaper showing that a lack of talent and ongoing functional silos are major hurdles to taking full advantage of “big data.”

For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions.

Two-plus years on from the launch of the Viewability Guidelines for desktop display and video ads, there continues to be a great deal of discussion around viewability across the industry.  We understand the focus on this, given its importance and the difficulties that are always inherent to a shift in an industry’s currency measurements, but we also believe the debate is overly focused on analyzing the limitations of viewable impressions rather than understanding their intent.

It’s no secret anymore—eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.

It’s no secret advertisers are flocking to digital at the expense of traditional formats.

Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its business.”  By Lee Vann / Capture Group

Univision News will break new ground next week with the launch of “Noticiero Univision Edición Digital” (Noticiero Univision Digital Edition), the first network newscast conceived, designed and produced for LIVE simulcast on digital/social platforms plus broadcast television, and the only noon network newscast in the United States.

The study shows that listeners prefer sponsorship messages and host mentions of products and services to pre-recorded advertisements during podcasts, emphasizing the advertising opportunity created by the personal relationship between podcast hosts and their audiences.

Virtual reality has the power to change the way we interact with technology and the world. Earlier this month at its Intel Developer Forum, Intel (a Consumer Technology Association [CTA] member) introduced “merged reality,” an intersection of the virtual and physical worlds.

Azteca America announced the premiere of “El Beso del Escorpión” (“O Beijo do Escorpião”) on its digital platforms.

The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.

In a constantly evolving digital landscape, it’s no wonder that US marketers want their personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years.

Think you know programmatic video advertising? Take our quiz to see how you stack up against other eMarketer readers. Take the Quiz

According to the report, while the face values of print coupons distributed through Free Standing Inserts, SmartSource Coupon Machines and Consumer Magazines was higher than that of digital coupons distributed through Network and Retailer websites, the gap is narrowing.