Digital

Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together.

In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.

The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.

YouTube Spaces and Telemundo announced a partnership to bring a YouTube Pop-Up Space to Miami at Wynwood Warehouse Project on July 26-28, 2016. Telemundo will be the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content. 

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain,  opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online

Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.

Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July.  Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com.  In addition, Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor.

Kenny Mitchell likes to keep Gatorade’s marketing at the top of its game. As head of consumer engagement, he oversees Gatorade’s integrated marketing efforts, including advertising, branded content, digital, social media, and public relations.  By Molly Knol, senior manager, committees and conferences at ANA

The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.

Telemundo 40 Río Grande Valley / KTLM  announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM.

The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.

The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.

Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica

Programmatic Video: A Spectrum of AutomationProgrammatic is a term that’s used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.