Digital

The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.

Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.

The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.

Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica

Programmatic Video: A Spectrum of AutomationProgrammatic is a term that’s used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.

Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.

Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs with a question about exactly how to incorporate information skills into their organizations.

Tremor Video, Inc. and Cygnal announced the findings of a national voter research study that found key millennial and Hispanic voting audiences will be strongly influenced by online video this election season.

Research published by Asociación Mexicana de Internet (AMIPCI) in May 2016 reveals that internet users in Mexico will spend more time online in 2016 than they did in 2015.

Univision News has launched an English-language section within its digital platform, UnivisionNoticias.com titled “Univision News.”

There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and the findings were illuminating.  By: Lee Vann, Chief Strategy Officer, Captura Group

The Interactive Advertising Bureau (IAB) released “Improving Digital Advertising Experiences with Liquid Creativity,” a whitepaper created in partnership with Kargo and Refinery29, revealing that nearly three-quarters (73%) of marketers and media agency executives believe that user experience needs improvement in digital marketing.

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.

US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing.

The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.