Digital

After viewability and fraud, what’s the biggest issue in digital metrics today? Now, I know what you’re thinking: “There are other issues in digital metrics?” Humor me for a few hundred words.

As the first generation of digital natives, teens have grown up in an increasingly visual world, and retailers have to keep up with them when it comes to visual marketing. Sharalyn Orr, executive director at Frank N. Magid Associates, spoke with eMarketer’s Lisa Barron about how critical visuals can be in capturing the teen market.

As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services. And who knows, maybe the extra money lining viewers’ pockets is actually helping fuel the steady consumer adoption of these services.

Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.

Videology found U.S. marketers are embracing more sophisticated methods of targeting and execution compared to a year ago.

PodcastOne announced that radio personality Eddie “Piolin” Sotelo will join the podcast network’s all-star roster

Charo Henriquez has been named Executive Editor of peopleenespanol.com, reporting to PEOPLE en Español Editor-in-Chief Armando Correa.

Postmodernism in architecture was a movement made possible by a generation of designers who had grown up with modern architecture — and who playfully, confidently and knowingly designed for a world that had moved past modernism.  They felt free, empowered and looked back on modern architecture with scorn: How could people have been so limited, so unimaginative and so constricted to act that way?  One day, advertising will enter a similar era. The “postdigital age” will herald a time when the concept and word “digital” will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content.

In recent years, many more CPG companies have adopted cutting-edge digital tactics to reach out to consumers. Many rely on playful, digitally enabled interactions: a toy company’s social media campaign might invite consumers to upload and rate photos featuring the product, for example, with the promise that top-rated fans will receive personalized 3D-printed figures, cashing in on cultural fascination with this new technology.

Digital radio has evolved into a viable, robust digital channel that complements social media, video sites and other mainstream venues. Audio streaming services are aggressively growing their user bases, advertising revenues and integration with technology platforms ranging from game consoles and connected TVs to automobiles and wearables.

Lynn Ponder, Social Media Top Latina Influencer, also known as the queen of reinvention, Founder of webcitygirls// a social media interactive platform supporting brands, celebrities, and causes, is at it again partnering with Tu Visión Canal to launch “Behind the Pink Wig”, a web-based unconventional weekly interactive social talk show.  

With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and is looking for content that is tailored to them.  by Lee Vann / Captura Group

The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.

Grudge Match Sports will be launching Liga de Rivales (League of Rivals), an in-culture, Spanish-language eSport, which will include a mobile game, streaming platform, and television shows to authentically reflect the growing influence of Hispanics in America.

The deal brings more than 100 Flama original episodes to THE SCENE, with new content delivered weekly.

Somos Next, LLC, a new company focused on developing and commercializing audiovisual content in the Spanish OTT “Over The Top” market, launched its brand FlixLatino to promote its catalog of contemporary films.

MCB Network Corp’s MiCasa Network and Autoproyecto.com announced a partnership to distribute automotive video content across the MiCasa national television network and OTT/IPTV in a partnership with MCB Network Corp.

Deloitte released the sixth annual report “Tech Trends 2015 – The Fusion of Business and IT” outlining the top technology forces with the potential to reshape business models, reimagine customer engagement, and change how work gets done.

More and more, brands are realizing that the U.S. Hispanic audience is large, growing, tech savvy, and particularly receptive to online marketing. This presents a huge opportunity for many brands to drive growth. One question we hear often from brands ready to venture into the Hispanic digital market: Where do we start?

In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience.