Digital

Though the bulk of total US healthcare and pharmaceutical advertising investment still remains firmly rooted in TV and print, digital advertising is slowly but steadily becoming integral to the media mix and complementary to traditional media.

The US automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow digital spend, reaching $12.08 billion by 2019, according to a new eMarketer report, “The US Automotive Industry 2015: Digital Ad Spending Forecast and Trends,” part of our new report series, “Digital Ad Spending Benchmarks by Industry.”

NBC Deportes will present the FIFA U-20 World Cup New Zealand 2015, live May 29 through June 19, on the TELEMUNDO network and NBC UNIVERSO cable channel, kicking off a series of FIFA World Cup events scheduled for 2015. The FIFA U-20 World Cup New Zealand 2015 action will begin on Friday, May 29, when host New Zealand takes on Ukraine at 8:30PM/7:30C/5:30P on NBC UNIVERSO. TELEMUNDO will air all of Mexico’s first-round games: Mexico vs. Mali, Saturday, May 30 (8:30PM/7:30C/5:30P); Mexico vs. Uruguay Tuesday, June 2 (11:30PM/10:30C/8:30P), and Serbia vs. Mexico, Friday, June 5 (11:30PM/10:30C/8:30P). Click here for a full calendar of FIFA U-20 World Cup New Zealand 2015 matches on Telemundo and NBC UNIVERSO.

Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

With smart shoppers, smartphones, new smart devices and a rising shift in generational behaviors, are you ready for this next generation? Check out “The  “Age of Context,” a powerful book written in 2013 by the authors of “Naked Conversations.” They note five forces driving us from the information age to the age of context:  data, mobile, sensors, location-based technology and social.  All contribute to a new personalized society where our devices know us better than our friends.

The Network Advertising Initiative, a leading non-profit self-regulatory association dedicated to responsible data collection and use for digital advertising,  published Guidance for NAI Members: Use of Non-Cookie Technologies for Interest Based Advertising Consistent with the NAI Code of Conduct.  The Guidance provides NAI’s 96 members clarity on how they can comply with the NAI Code of Conduct when they use non-cookie technologies for interest-based advertising and reflects NAI’s commitment to supporting a free and thriving internet while protecting consumer privacy in the modern digital ecosystem.

The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.

Univision Communications Inc., the leading media company serving Hispanic America, today launched the recently announced “Todo Es Posible” (Everything is Possible) campaign, a multiplatform initiative that will bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S.   The campaign will focus on seven themes – Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union – to connect with viewers through relevant and engaging content that reinforces the tenets of the beloved Univision Network brand and tell the stories that define the Hispanic experience in the U.S. 

You think you’ve seen digital disruption? You haven’t seen anything yet. It’s just getting started. What’s been vertical disruption is about to go horizontal in a big way.

A quarter (24%) of the American adult population, an audience of 59 million strong, is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB).

If you’re a CPG marketer and you’re not yet leveraging digital video ads, it’s time to start. What makes digital video such a natural fit for CPG brands? CPG brands are already experienced TV advertisers. They are experts at using videos to tell great stories and make emotional connections with their audiences. So the leap from TV to digital video is actually a natural transition. Digital video advertising can also be closely coordinated with TV schedules so that multi-screen exposure can reinforce and enhance connections and messaging.

TuYo  IPTV network will provide a la carte and pay-per-content channel bilingual and multicultural entertainment options for viewers when it debuts in July.

Pulpo announced that it has promoted Oscar Padilla to Senior Vice President of Marketing, Digital Media & Insights. Padilla was previously the Vice President of Strategy for Entravision’s Luminar Insights, a “big data” analytics and modeling provider uniquely focused on delivering insights on U.S. Latino consumers. Padilla succeeds María Lopez-Knowles, who was recently promoted to Chief Marketing Officer of Entravision.

As traditional TV time declines, digital video viewing across devices is driving time spent with video as a whole.

More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual “Digital Content NewFronts: Digital Video Spend Study,” a survey of 305 buy-side professionals conducted by Advertiser Perceptions and released by the Interactive Advertising Bureau (IAB). This optimism about the medium comes on the heels of a strong uptick from spring 2013 to spring 2015 in budget allocation to digital video by brand advertisers and media buyers, with the former increasing its commitment to digital video by a whopping 90 percent over that two-year time period.

Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen’s “Screen Wars” study last week, but apart from the Nielsen study, I also read a Google/DoubleClick study called “Reaching audiences across screens,” while IBM offered “Digital Reinvention,” and Digital Doughnut shared their “2015 Multi-Channel Digital Marketing Report.”

Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.

In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.

Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people.  By Tony Boyte, Research Director

The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the change that lies ahead. More than half of C-level executives globally, for example, believe that digital will bring about significant change or complete transformation of their businesses, according to a CEO study we conducted. This will impact CPG companies as much as it is hitting other sectors, too.