Digital

In this two-part series, we explore three critical assessments brands can perform to determine where opportunity lies for growth with a Hispanic audience. Part 1, covering Competitive Analysis, can be found here. Read on for Part 2, covering brand-owned Website Audit and Social Channel Evaluations.

The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?

The National Cable & Telecommunications Association’s comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.

Numus Digital, a newly formed multicultural ad network, has launched with representation in both Chicago and New York City.

There has been considerable commentary about whether internet use in general and social media use in particular are related to higher levels of stress.   Such analysts often suggest that it is the heaviest users of these technologies that are most at risk. Critics fear that these technologies take over people’s lives, creating time pressures that put people at risk for the negative physical and psychological health effects that can result from stress.

Consumer packaged goods (CPG) companies can realize significant gains in cross-channel growth through digital collaboration with retailers and distributors and better internal integration a new Accenture research study shows.

The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture.

Latin3 will will develop the 2015 digital brand strategy and manage all its social media channels.

There were a lot of fits and starts, and mistakes were made in every era, leaving me to wonder, will the players leveraging YouTube learn from the mistakes of yesteryear to deliver value and reach an audience that has been traditionally nearly impossible to market to directly?

Although Generation Y has yet to make a major impact on the new car market, GfK believes that this age group’s interest in all things “tech” is going to be critical for the future of the connected car industry.

Consumers are dancing to the beat of Pandora. In an RBC Capital Markets study conducted in November 2014, 51% of US internet users reported listening to music via Pandora—nearly double those who did so in December 2013. This put the music streaming platform in the top spot as it surpassed more traditional FM/AM radio as well as CDs.

Most consumers experience challenges using several new types of smart high tech devices, according to a new report from Accenture titled Engaging the Digital Consumer in the New Connected World.

The internet and cell phones have infiltrated every cranny of American workplaces, and digital technology has transformed vast numbers of American jobs. Work done in the most sophisticated scientific enterprises, entirely new technology businesses, the extensive array of knowledge and media endeavors, the places where crops are grown, the factory floor, and even mom-and-pop stores has been reshaped by new pathways to information and new avenues of selling goods and services. For most office workers now, life on the job means life online.

In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere.

The terms of citizenship and social life are rapidly changing in the digital age. No issue highlights this any better than privacy, always a fluid and context-situated concept and more so now as the boundary between being private and being public is shifting.

A recent study by Austin-based marketing, advertising and research firm Mando Rayo + Collective (MRC) in conjunction with EthniFacts and support from Kapor Center for Social Impact sheds light on the Latino experience at the South by Southwest Interactive Festival, calling for greater inclusion of Latinos into programming and panels at the Interactive portion of the annual event.

The Interactive Advertising Bureau (IAB) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.

NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.

AP&P Solutions announced the appointment of Mike Cano as President.

Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.