Digital

Consumers are voting at an accelerated rate for brands that enable customization.

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops’ study of bot fraud in the digital advertising industry.

Media sales veteran Rosy Marin will depart her post as Chief Revenue Officer at Pulpo Media, ten months after assuming the post.

Taking advantage of digital trends can give consumer packaged goods (CPG) companies the edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands.

Advertising budgets are shifting to a multi-screen campaign approach as consumers move across more screens. As a result digital brand advertising growth is accelerating. However, the lack of relevant digital metrics threatens to halt its continued growth. Screen-agnostic metrics are critical for marketers to evaluate and optimize their campaigns for success.

The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.

Double-digit growth was expected to continue through 2018, when native ad investments in the US were forecast to reach $8.8 billion following a gain of 23.9% that year.

Coca-Cola’s Hispanic holiday campaign “Haz a Alguien Feliz” aims to tug at heartstrings and create a chain of acts of kindness. The nationwide campaign, launched on Dec. 4, encourages the Hispanic community to do a small act of kindness for someone in their life.  The acts are meant to be small, yet meaningful: helping a neighbor carry their groceries, bringing galleticas to the office, or watching mom’s favorite novela with her. The campaign encourages participants to post pictures of their small acts of kindness to Twitter, Instagram and Facebook using the hashtag #HazAlguienFeliz to create awareness and motivate others to participate.  By Alba Adamo, Group Director of Hispanic Marketing Coca-Cola

The report looked at which online channels Hispanics use to shop, what motivates them to complete a purchase and how marketers can increase conversion rates for this segment. These fresh insights on Hispanic shoppers will be of value to marketers in the midst of their holiday campaigns.

This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world.

The internet of things (IoT) has been a topic of debate among technologists for years, but the term is only just making its way into the mainstream.

The program is the first bilingual video series for the brand, sponsored by Spanish-language broadcast network MundoFox. 

More than 60% of nonprofit professionals in North America polled in August 2014 by Content Marketing Institute (CMI) and Blackbaud said their organizations used content marketing. And they’re not doing it to raise money.

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing.

Do you know Twitter’s character limit? Or which is bigger: a megabyte or a kilobyte? Take our quiz to see how your knowledge of the web and digital technology stacks up against the online Americans in our survey.

Before you read the report, test your own Web IQ by taking the interactive knowledge quiz. The short quiz tests your knowledge of questions recently asked in a national poll. After completing the quiz, you can compare your score with the general public and with people like yourself.
Results of the “Web IQ” Quiz

As with many seemingly overnight sensations, the Internet of Things (IoT) —  the digitization of everyday objects —  has been a long time coming. More than three decades ago, thirsty students at Carnegie Mellon University famously connected a Coke machine to the Internet, in order to see whether it had drinks in stock, making it one of the first popular examples of the IoT in action.

It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.