Digital

Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years, according to a new eMarketer report, “50 Best Practices for Digital Video: Do’s and Don’ts for More Effective Advertising.”

Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.

Adobe released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. Key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 percent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539 percent increase. For the first time iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43 percent market share. Browsers fell behind with a 36 percent share compared to 47 percent a year ago.

Flipboard launched a new U.S. Latino Content Guide: one place to find publications and news sources popular with Latin audiences in the United States.

Most people are familiar with the five stages of grief, as pioneered by Swiss-American psychiatrist Elisabeth Kübler-Ross in her 1969 book “On Death and Dying.” The stages are, in order: denial, anger, bargaining, depression and acceptance.

Hispanic On Demand, a U.S. Hispanic digital media company, has launched a unique cutting-edge online advertising multiplatform designed to provide optimized planning, purchasing, management and targeting for U.S. Hispanic digital ad campaigns.

The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8% compound annual growth rate between 2013 and 2018. Even though digital spending growth for the industry has begun to slow, retail continues to spend more than any other US industry and will maintain this lead for at least the next several years, according to a new eMarketer report, “The US Retail Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

The US auto industry is in the midst of a tremendous run-up in digital ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes. Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer. A key driver behind the projected increases is the heavy use of video and rich media ads, the two fastest-growing ad formats, by marketers of news media, movies, TV shows, games and music.

I spent a good chunk of yesterday at LUMA Partners’ 6th annual Digital Media Summit. LUMA is made up of investment bankers focused on digital media — and its founder, Terry Kawaja, well-known for his LUMAscape market maps, always puts on a good show.

The US consumer packaged goods (CPG) and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014 and steadily increase to $7.04 billion by 2018, according to a new eMarketer report, “The US CPG and Consumer Products Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution.  by Martin Hirt and Paul Willmott

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

While ecommerce remains a small part of sales in consumer packaged goods (CPG) overall, the health and beauty category is a bright spot digitally, having seen much success in its direct-response efforts. Roxanne Barretto, assistant vice president of US digital for L’Oréal, spoke with eMarketer’s Danielle Drolet about CPG digital ad spend trends for the year ahead, as well as predictions on direct response (DR) and mobile.

According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

Entravision Communications Corporation announced the appointment of Diana Zamudio to Senior Vice President of Integrated Marketing Solutions for the El Paso, Texas market.

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased internet spending migrating from television budgets, according to a survey released by the Interactive Advertising Bureau (IAB).

At the end of 2013 at the Center for Hispanic Marketing Communication at Florida State University we conducted a survey of 735 Hispanics, 647 non-Hispanic Whites, 744 African Americans, and 732 Asians. The data was collected courtesy of Research Now, under the supervision of Ms. Melanie Courtright and Dr. Kartik Pashupati.  By Felipe Korzenny, Ph.D.