Digital

TV is dead. Or is it?   That’s what some people might expect to hear from the tech glitterati that has been descending on Austin, TX for South by Southwest (SXSW) these past few days.  by Kevin Conroy / Univision Insights

Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to use those metrics to make immediate adjustments in order to optimize a campaign.  by Captura Group

Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.

This report is the latest research report in a sustained effort throughout 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. He wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web.  He eventually released the code for his system  — for free — to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over the Internet — a system that linked computers and that had been around for years.

The Interactive Advertising Bureau (IAB) today released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video Committee, these definitions of commonly used analytic terms provide uniform language for the serving of in-stream digital video ads. This update incorporates terminology from the IAB Digital Video Suite (VSuite), which simplifies the technical execution of video advertising and enhances digital video advertising experiences.

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage.

If you’re headed to South by Southwest Interactive this weekend, as I am, there’s a very good chance that you’re complaining about it. It’s too big and corporate. It’s full of — shocker! — marketers instead of geeks now. It’s been impossible to get housing downtown unless you’re willing to sell a kidney on Craigslist. The Driskill Hotel won’t be fun for late-night drinks anymore because some sports marketers have taken over the whole place. You know the drill.  I’ve been going to SXSWi for years, and I agree that some of those complaints are legit. I don’t like waiting in line for breakfast tacos, and I don’t like booking insanely overpriced hotel rooms that are a 10-minute drive from the Convention Center, either. Still, I’ll confess: I like the fact that the chaos makes us think about attention. There are some lessons for us all to learn about confronting the inconveniences of representing a brand in a chaotic space. (And why not learn these things when there are open bars everywhere?)

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014.  For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.

Univision News, the news division of Univision Communications, Inc., announced that renowned Spanish journalist Borja Echevarría de la Gándara has been appointed vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision.

As the mobile ecosystem explodes, entertainment brands of all sizes are looking for ways to utilize the channel to deliver their messages and build demand. Mobile video is proving to be an extremely effective and valuable marketing channel for brands, and it is currently the fastest-growing ad format in all of mobile. When delivered with the right technology, with the right content, to the right audience, mobile video advertising can deliver impact even greater than television advertising.

Millennials – and younger ones in particular – are voracious content consumers across all media channels – television, online, games, apps and mobile. These teens are an attractive demographic that marketers are eager to capture through traditional and emerging channels alike. The greatest opportunity comes by creating and leveraging connections between the channels teens rely on, and nowhere is that truer than the screens that matter most: television and mobile devices. Unfortunately, few have figured out how to drive measurable cross-screen engagement. That needs to change and there are early signs that change is beginning.

The use of celebrities is a popular creative approach for brands looking for success in online video. With more than 600 campaigns employing famous faces last year — and with those campaigns garnering more than 2.2 billion views — this was among the most used tactics in 2013.

MiTú announced that it will partner with Latin America-based TOUCHE’ FILMS and Enchufe.TV to create Latino-friendly, English language comedy formats for a U.S. based millennial audience.

Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

Marketers want content, but they need lots of help. According to the Content Marketing Institute’s 2014 trends report, 93% of B2B marketers say they use content marketing, but less than half (42%) think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.

For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category.

The digital radio space is undergoing expansive growth in usage, revenues and access modes. Radio listeners are tuning in to digital stations on an increasingly broad set of devices, including desktop and laptop computers, smartphones, tablets, in-car systems, and other consumer electronics gadgets.