Digital

Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the Interactive Advertising Bureau (IAB) and Winterberry Group, entitled “Programmatic Everywhere? Data, Technology and the Future of Audience Engagement.”

Dot Latin LLC announced GoDaddy, has signed the Registry-Registrar Agreement for the .UNO domain extension, specifically designed for the Hispanic and Latino communities, worldwide. .UNO is the first global web extension dedicated to Spanish-speaking businesses, consumers and individuals online.

Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.

A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.

For several years, young users with disposable income who were typically males were the dominant demographic using the internet in Mexico, and evidence points to that same group as the typical early adopters of new technologies and activities such as instant messaging, social media and ecommerce.

MiTú announced that it has launched a male focused channel: MACHO.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

The Hass Avocado Board (HAB) announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.

For many years, firms—including eMarketer—have equated formats like banners, rich media, sponsorships and video with brand advertising, while search, classifieds and directories, email, lead generation, and mobile messaging were proxies for direct-response efforts. But in today’s digital ad ecosystem, the lines between objective and format are blurring.

Telefonica Digital and Rhapsody International announced a wide-ranging strategic agreement to take a leading place in the fast growing streaming music market.  It paves the way for Napster, a Rhapsody owned brand, to enter the Latin America market via the transfer of the hundreds of thousands of existing customers of the Sonora music service.

If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video online ecosystem.

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Univision Communications, Inc. announced it has partnered with Bedrocket to form Flama, UCI’s first digital destination for video content created for 15 – 30 year olds who are drawn to Latin culture that is influencing today’s younger generation.

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.

National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.’s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer’s Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.

Engaging with Millennial Moms, gaining their loyalty and winning their business means using dramatically different tactics compared to prior generations of moms.

David Lawenda has joined Facebook as VP, Global Sales, US, reporting to Carolyn Everson within the Global Marketing Solutions team at Facebook. David is now the leader of the US sales team at Facebook, overseeing sales and marketing relationships with the leading brands and agencies in the country.