Digital

YouTube is no longer a repository of videos tossed together in a free-for-all manner. The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. Jamie Byrne, director of content strategy, spoke with eMarketer’s Paul Verna about how the channels underscore a number of innovations at the company.

Telemundo Media was honored for its hit digital series “Mia Mundo” and “Secreteando” at the IAB MIXX Awards. “Mia Mundo” was awarded silver and “Secreteando” was awarded bronze in the Multicultural category, recognizing a campaign or individual execution targeted toward a specific segment of the population based on cultural demographics such as language, heritage, or community.

It’s no secret that online video is booming. The average American watches 22 hours of video each month. A recent comScore study reports that 187 million Americans watched nearly 50 billion online videos in July 2013.

    While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

  Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

The vast majority of consumers who use tablets also own a host of other web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage—particularly smartphones—compared to the average consumer, according to a new eMarketer report, “Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices).”

  Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform.

As we all know, smartphone and tablet usage among moms is spreading faster than the common cold at preschool.

Interactive video advertising has been a clear winner for entertainment companies and automakers. But now, unlikely suitors including consumer packaged goods (CPG) and pharmaceuticals are seeing success with the immersive ad concept. Tal Chalozin, co-founder and CTO of Innovid, a New York-based technology company that creates and measures video ad campaigns, spoke with eMarketer’s Danielle Drolet about where interactive video advertising is headed and what marketers need to know as it evolves.

  In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.

After getting a head start during 2012, Mexico continued to lead Latin America in tablet uptake and usage during the first half of this year. According to the April 2013 McAfee “Digital Assets Survey,” 37% of internet uses in Mexico owned a tablet. By comparison, 33% of internet users in Brazil said they owned the coveted device.

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media.

In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.

  The amount of time TV viewers in the US spend watching digital video is rising fast, especially as their choices for where and what to watch continue to expand. An Ipsos MediaCT survey of TV viewers—defined as those who watch TV during primetime at least twice per week—found that in May 2013, more than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week. A solid 40% did so at least once a day.

In June 2013, Pinterest ranked as the fifth fastest-growing social network in Mexico, expanding 127% when compared with the same month in 2012, according to comScore. The improvement came from a very small base, however, and it pushed the number of subscribers in Mexico up to 500,000 only, comScore found.

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.”

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online