Univision Studios announces the U.S. and Puerto Rico premiere of “Arranque de Pasión, La Historia de Ela,” an original webnovela written and directed by Gazcón Fazi and produced exclusively for Univision’s online and mobile properties.
Digital
FTC Staff revises Online Advertising Disclosure Guidelines. [REPORT]
The Federal Trade Commission released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.
Teens and Technology 2013. [INSIGHT & REPORT]
Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.
Brand Adoption of Dynamic Rich Media Ads expected to Increase by 70%. [REPORT]
The survey found that 51 percent of ad agencies have seen an increase in client demand for dynamic rich media ads and another 20 percent expect to see more interest in 2013. This demand in-part is due to standardized ad formats, like the Interactive Advertising Bureau (IAB) large canvas “Rising Stars,” and also the decline in interest in static ads, as noted by Forrester.
Closing the Digital Divide: Latinos and Technology Adoption. [REPORT]
Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center.
Vive Vanidades Technology Guide iPad APP launches.
Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.
The SoDA Report 2013. [REPORT V.1]
Volume one of The SoDA Report 2013, SoDA’s biannual trends publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released. This edition explores the topic of Perceptions and features various point of views concerning the issues, challenges and opportunities shaping the future of the digital marketing industry in the year ahead.
Digital Place-Based Video Report. [REPORT]
Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.
Digital Influence: How the Internet affects new Product Purchase Decisions.
Trying to decide on a new product to buy? Help is just a few clicks away.
In 2013 Mobile & Social lead shift from Traditional Media to Digital.
As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).
2013 U.S. Digital Future in Focus [REPORT]
comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.