Men don’t like to shop, but they like to buy. According to a new eMarketer report, “Groomed for Growth: Digital Strategies Reach Men in the Personal Care Aisle,” this presents a challenge for personal care marketers as they target men beyond the basics of body wash, shampoo and shave cream.
Digital
Interactive Video Benchmarks. [INSIGHT & REPORT]
Innovid released its Interactive Video Advertising Benchmarks: Q4 2012. The Benchmark provides advertisers with the only comparative report in the industry to assess the performance of video and help plan the most impactful media allocation. Overall, marketers running simple pre-roll campaigns saw an average 1.21% Engagement rate and 69.59% Completion rate on average.
Free Streaming making Inroads with Traditional Television Consumers.
According to The NPD Group while traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming. While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD’s “Free Streaming TV” report, 12 percent of U.S. TV watchers reported streaming TV shows for free during the prior three months, compared to 14 percent who watched a TV show via SVOD.
Age, Gender determine ‘Go-To’ Devices.
As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people.
Being Latino launches DigiBunch.
Being Latino announced it has launched viral video production and distribution service, DigiBunch.
Majority Of U.S. Consumers watch TV and access the Internet at the Same Time.
Nearly 60 percent of U.S. consumers still prefer to watch their favorite shows and video programming on their TVs, but they also want their smart phones and tablets by their side so they can be online and multitask, according to the KPMG International 2013 Digital Debate survey, which polled more than 1,000 consumers in the U.S. and 9,000 globally
Key Digital Marketing Trends for 2013.
Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy. By The Team | Yahoo! Advertising Solutions
China, Brazil and Singapore lead Consumption of Digital Media and the Willingness to Pay for It.
Urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets according to the KPMG International 2013 Digital Debate.
In Latin America, Digital’s Share of Total Ad Spend to Remain Small.
Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout the forecast period, according to eMarketer’s worldwide ad spending forecast.
Gaming is top activity for the young internet cohort.
Today’s kids aren’t the first to come of age with the internet and digital devices. But they are the first to grow up in households where usage is a routine part of family life, according to a new eMarketer report, “Kids Online: Digital Natives in Digital Homes.”
Can Car Buying ever Go Digital?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the Party, Industry Will Adapt.”
Digital to Account for One in Five Ad Dollars
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
Different priorities in Smartphone vs. Computer Use.
When we hold smartphones in our hands, we are in effect grasping miniscule computers. Their capabilities far outpace those of desktop units of yore, and their perpetual state of connectivity mean that smartphone users are almost never disconnected from the Internet. But even if they are at least somewhat comparable to full-fledged computers, are they used comparably?
Arts Organizations and Digital Technologies. [REPORT]
A survey of a wide-ranging mix of U.S.-based arts organizations shows that the internet, social media, and mobile connectivity now permeate their operations and have changed the way they stage performances, mount and showcase their exhibits, engage their audiences, sell tickets, and raise funds.
US Gamers race to Mobile.
US audiences for mobile games are growing rapidly, while audiences for more mature categories such as social and online casual gaming are expected to grow more modestly in the next few years, according to a new eMarketer report, “Gaming for Marketers: Let the Mobile Games Begin.” As a result, advertising in mobile will expand faster than in other venues.
