Digital

Hispanic Millennials, who are a highly mobile and digitally connected generation, are the prime movers of smartphones and tablets. This group helps drive the dominance of social and networking sites such as Facebook, Google+, Instagram, Twitter, and YouTube. Latinos, known for their sociability, have firmly established their presence in the online world. By Insight Tr3s

Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform.

The rise of the internet has meant big changes for customer service, according to a new eMarketer report, “Multichannel Customer Service: Best Practices for Building Retail Loyalty.” Consumers today have an array of digital customer service tools at their disposal, the newest of which include live chat, social networks and smartphones.

After being little more than a blip on the radar in 2007, social media is now essential to marketing in the retail industry.

In his fascinating new book The Signal and the Noise, New York Times political blogger Nate Silver discusses what he calls the “prediction learning curve,” a model for mapping the relationship between effort and prediction accuracy. Not surprisingly, the relationship strongly resembles the well-known Pareto Effect—i.e. about 20 percent of the initial effort (time, money, effort) yields about 80 percent of the prediction accuracy.

Google began a campaign last year to help Get American businesses online by giving free webites to businesses, and hosting events to teach individuals how to create their site, learn Adwords and other Google platforms.

To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. Companies must overcome hurdles not only limited to the technological difficulty of collecting disparate data sets from traditional and digital platforms.

As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content.

Consumers in Latin America are making more and more travel purchases online as individual markets begin to see higher internet penetration. In “Internet & Media 101” from September 2012, Barclays Capital forecasted that Latin America will lead all world regions in online travel sales growth through 2016, increasing by more than 30% on a yearly basis through 2013.

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.

US Digital Media Usage: A Snapshot of 2013, an infographic report from eMarketer, illustrates key digital media usage trends that are critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

The study shows that more than half of large brands are now using custom brand videos in their marketing, and when it comes to distribution, most favor “native advertising” approaches where content is visually integrated into the organic site experience, as opposed to running in standard display ad formats. The study also shows that the majority of marketers now prefer choice-based formats over interruptive formats.