Digital

Mojiva released its “Tablets Rule” research report, an in-depth study of U.S. consumers’ behaviors and interactions with advertising on tablet devices. The report showcases how brand advertisers are increasingly centering all of their other forms of advertising around tablets, thus increasing metrics related to consumer engagement, click-through rates, video plays, social influence and mobile commerce.

The study, which was conducted by InSites Consulting, surveyed more than 3,600 owners of digital devices in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France and the US in order to determine the growing impact of TV, smartphones, tablets and laptops on people’s news consumption habits. Survey participants were top income earners and owners of at least three devices amongst television, tablet, smartphone and laptop/desktop.

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

Digital advertising can’t stop the rise of US TV ad spending, though the pace of growth of TV ad dollars is much slower. Still, eMarketer predicts US advertisers will spend $66.35 billion on TV this year, up from $64.54 billion in 2012 and set to rise to over $75 billion by 2017.

Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels.

While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth.

Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways — and that they need to change with it — is no easy task. It’s even tougher when the changes these folks need to implement are risky, in uncharted waters with no proven industry best practices to follow. It’s tougher yet when those folks pay you a lot of money to represent their interests, including predicting future market conditions, and the changes that occurred surprised nearly everyone, happening faster and differently than you had told them they would. Sound familiar? Welcome to the world that many media agencies live in today.

Terra will offer exclusive live broadcast of the São Paulo Fashion Week (SPFW) fashion shows for the 2013 summer and 2014 collections from March 18 to March 22, 2013.

There are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps, according to new findings from the Connected Intelligence Connected Home Report from global information company The NPD Group. Increases in tablet and smartphone penetration drove the U.S. market to this milestone.

Univision Studios announces the U.S. and Puerto Rico premiere of “Arranque de Pasión, La Historia de Ela,” an original webnovela written and directed by Gazcón Fazi and produced exclusively for Univision’s online and mobile properties.

The Federal Trade Commission released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.