Empowerment

The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian

I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in journalism, ¡De última hora!: Latinas Report Breaking News. The exhibit explores the relationship between Spanish-language TV and American history through the collective experiences of seven Latina journalists, including Ilia Calderón, Dunia Elvir, Marilys Llanos, Gilda Mirós, Lori Montenegro, María Elena Salinas and Blanca Rosa Vílchez. These Latinas have paved the way and serve as role models and mentors for future generations of Latina journalists in American media.  by Daisy Expósito-Ulla

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities.

MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour

Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.

AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.

Campaigns That Promote Equality for Women and Girls

Women and girls aren't often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It's exciting and refreshing when campaigns break this mold, however.

With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media

With limited inclusive options across TV and film, it’s not surprising that the disability community has found more of what it’s looking for across social media channels, where content creators with disabilities are actively filling the inclusivity void across traditional media channels. It’s important to note that while disabled creatives are finding success in social media, this is not a replacement for the decline in representation in TV and films.

A win for our Hispanic Market  

When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate.   When one of our agencies' creatives gets recognized at Cannes, we know what it means.  Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz Award, from Radio Ink during the Hispanic Radio Conference taking place in Miami.  For Hispanic and Multicultural to live and grow, we need strong experts like this maven who is still "fighting the fight" after being a mentor to so many and still growing business for so many brands in America!

WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE

As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities.  by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen

César Conde receives FACE Excellence Award, highest Cuban-American recognition

César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami.

Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media

Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.

Mujeres publishes ¡Actívate! [REPORT]

Mujeres Latinas en Acción (Mujeres) announced the official launch of their first ever position paper, ¡Actívate! A community-data driven guide to help Latinas and their families thrive.

Save the Children presents “Lluvia” (Rain)

In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.

GLORIA CONSTANZA INDUCTED INTO THE HISPANIC MARKETING COUNCIL HALL OF FAME

The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

NBCUNIVERSAL Telemundo Enterprises celebrates anniversary of TELEMUNDO ACADEMY

NBCUniversal Telemundo Enterprises celebrated five years of growth and expansion of its multimedia career mentorship and student development program, Telemundo Academy. To mark the occasion, the company announced a new partnership with the Hispanic Association of Colleges and Universities (HACU), an international organization representing more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, and Spain committed to Hispanic higher education success.

Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame

Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers seeking an entrée into this burgeoning market sector.

Gloria Constanza

We close our Women’s History Month series featuring our very own Gloria Constanza, an indispensable guru of Multicultural media in America. Gloria has the unique experience of being one of the key promoters and architects of the U.S. Hispanic Market’s media landscape and its growth explosion. She played an exciting, protagonist role at a time when some of the largest brands entered the Hispanic Market in a big way, and, for some of them, for the first time. As such, she was fundamental in establishing the media commitment of Sears, U.S. Postal Service, Kraft, Bank of America, Mazola Corn Oil and AT&T, among others. As Partner and Chief Contact Strategist at d expósito & Partners, Gloria has continued to introduce new brands to the Hispanic, Multicultural and Broad market media environments, helping to strategically guide clients like AARP, Amica, McDonald’s, various New York City agencies, Point32Health, U.S Army and Tajín, to name a few.

Lisette Arsuaga

After years as a marketing strategist, consultant and advertising communicator, Lisette Arsuaga is at the forefront of a new, influential force that is knocking at the door of Corporate America with a provocatively persuasive pitch on behalf of multiculturalism. Lisette is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), affiliated with the powerful Association of National Advertisers (ANA), along with her life and business partner, Gilbert Dávila, and long-time colleague, Carlos Santiago. Convening more than 100-plus corporations, ad agencies, research and media companies, and the trade associations in a concerted and unified effort to address challenges in the ad industry, including representation of Latinos and other multicultural groups.

Rochelle Newman-Carrasco

A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the mid-80s, beginning at Font & Vaamonde (FoVa) on the P&G business. In 1992, she became CEO of Enlace Communications, serving in that role for sixteen years. In 2009, she joined Walton Isaacson as Chief Hispanic Marketing Strategy and is now the agency’s EVP Cross-Cultural Storyteller.

Isabella Sánchez

Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates her dedication to building cultural connections through creative innovation while utilizing the latest technology to optimize campaign performance.

Stacie de Armas

Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen's inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With a strong background in media measurement and consumer behavior, Stacie leverages her expertise to drive positive change at the crossroads of community, advocacy, and entertainment.

Skip to content