Empowerment
Measuring Gender Imbalance in Advertising
The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.
Amnesty International Partners with Republica Havas to Raise Awareness Around Soccer’s Gender-Based Violence and Take Action for the Cause
Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally.
Key Takeaways from SeeHer’s Latest Report on Gender Equality
The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer's latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.
Boden: Women History Month
This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.
Global Perceptions of Progress on Gender Equality [REPORT]
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
Your Gray Matters Mentorship
Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere in the world to create it. Naturally, the company hired consultants to help us form the company. One of the consultants asked the group “what are you most proud of?”. Predictably, lots of children mentioned, a couple of offbeat answers (e.g., jumping from a plane) but I was the only one who answered that what made me prouder is that out of the hundreds who had worked with me in different countries, about 20 or had gotten VP, GM and, now, even a CEO job in ad agencies. By Marcelo Salup
“Cristina” brought back by UNIVISION for “Despierta America”
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, "Despierta America," an unexpected audience hook yesterday by bringing back "Cristina" with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating her 76th birthday.
Unleashing the Power of Latinas in 2024: A Game-Changer for Brands
As we step into 2024, it's evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the impactful presence of Hispanic Star at Davos to America Ferrera's deserving receipt of the SEEHer award at the Critics Choice Awards (she's also nominated for an Oscar), and the influential roles played by Monica Ramirez and Olga Segura at this year's Sundance Festival, it is Latinas who are at the forefront of this transformative movement. This pivotal shift carries profound implications for brands and businesses, as Latinas emerge as the driving force behind rapid growth in an increasingly complex marketplace. By Natalie Boden - CEO and Founder, BODEN
One astronaut and two in advertising appear in book about Cuban women
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut.
Uncovering culture: A call to action for leaders [REPORT]
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce.
How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance
In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I've observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of our capability to "Hispanicize" their marketing strategy - and that's where the term found its roots. By Cristy Clavijo-Kish - Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher
Latino and Latinx/e: Finding a Solution for a Challenge That Is Dividing Our Community
There are many studies that show that the number of people within the LATINO/HISPANIC community who use the term "Latinx/e" is less than 5%. Yet, I've seen articles asking the community to accept the term, while the community has expressed it LOUD AND CLEAR that it's not happening. Marketers know that IF YOU DON'T KNOW or UNDERSTAND your target audience, it's over. Using the term LATINX/E for the Latino community is the same thing. While many are trying to make it STICK, my recommendation to ALL MARKETERS is to stay away from the term until the COMMUNITY agrees on how this term should be used, not the 5%. By Luis Solís
Gen Z is Tightening its Belt, with 73% Modifying Lifestyles Due to Inflation [REPORT]
Today, 85% of Gen Zers cite one or more barriers to achieving financial success. Topping the list is the higher cost of living, cited by 53% of respondents to Bank of America's annual Better Money Habits survey (PDF). The new research provides timely insights into approaches this younger generation is taking to gain its financial footing in the current economic environment.
Women in the Workplace 2023
This year’s research reveals some hard-fought gains at the top, with women’s representation in the C-suite at the highest it has ever been. However, with lagging progress in the middle of the pipeline—and a persistent underrepresentation of women of color—true parity remains painfully out of reach.
2023 U.S. Latinos in Journalism [REPORT]
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.
Spanglish and Code-Switching: Impacts on Hispanic Marketing and Culture
Throughout history, we have had many ways to identify and define cultures and civilizations. We as human beings have been fascinated with studying ourselves, both on an individual level and in our identity groups and communities. To better understand the evolution of cultures and civilizations to what we know them today, we need to better understand the ways that language has influenced our perceived notion of society. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University Center for Hispanic Marketing Communications ( ADV 5415: Hispanic Marketing Communications/ Dr. Sindy Chapa )
2023 LDC U.S. Latinos In Media [REPORT]
The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies' gaps in Latino representation.
GOYA CARES releases new docufilm to raise awareness of child trafficking [VIDEO]
Goya Cares released VICTIMS, now streaming on GoyaCares.com, a revealing documentary based on actual events that shows the heartbreaking epidemic of human trafficking in the world, and the disturbing moments that a family faces when trying to recover their daughter.
