Empowerment
César Conde receives FACE Excellence Award, highest Cuban-American recognition
César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami.
Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.
Mujeres publishes ¡Actívate! [REPORT]
Mujeres Latinas en Acción (Mujeres) announced the official launch of their first ever position paper, ¡Actívate! A community-data driven guide to help Latinas and their families thrive.
Save the Children presents “Lluvia” (Rain)
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
GLORIA CONSTANZA INDUCTED INTO THE HISPANIC MARKETING COUNCIL HALL OF FAME
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.
NBCUNIVERSAL Telemundo Enterprises celebrates anniversary of TELEMUNDO ACADEMY
NBCUniversal Telemundo Enterprises celebrated five years of growth and expansion of its multimedia career mentorship and student development program, Telemundo Academy. To mark the occasion, the company announced a new partnership with the Hispanic Association of Colleges and Universities (HACU), an international organization representing more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, and Spain committed to Hispanic higher education success.
Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame
Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers seeking an entrée into this burgeoning market sector.
Gloria Constanza
We close our Women’s History Month series featuring our very own Gloria Constanza, an indispensable guru of Multicultural media in America. Gloria has the unique experience of being one of the key promoters and architects of the U.S. Hispanic Market’s media landscape and its growth explosion. She played an exciting, protagonist role at a time when some of the largest brands entered the Hispanic Market in a big way, and, for some of them, for the first time. As such, she was fundamental in establishing the media commitment of Sears, U.S. Postal Service, Kraft, Bank of America, Mazola Corn Oil and AT&T, among others. As Partner and Chief Contact Strategist at d expósito & Partners, Gloria has continued to introduce new brands to the Hispanic, Multicultural and Broad market media environments, helping to strategically guide clients like AARP, Amica, McDonald’s, various New York City agencies, Point32Health, U.S Army and Tajín, to name a few.
Lisette Arsuaga
After years as a marketing strategist, consultant and advertising communicator, Lisette Arsuaga is at the forefront of a new, influential force that is knocking at the door of Corporate America with a provocatively persuasive pitch on behalf of multiculturalism. Lisette is co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), affiliated with the powerful Association of National Advertisers (ANA), along with her life and business partner, Gilbert Dávila, and long-time colleague, Carlos Santiago. Convening more than 100-plus corporations, ad agencies, research and media companies, and the trade associations in a concerted and unified effort to address challenges in the ad industry, including representation of Latinos and other multicultural groups.
Rochelle Newman-Carrasco
A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the mid-80s, beginning at Font & Vaamonde (FoVa) on the P&G business. In 1992, she became CEO of Enlace Communications, serving in that role for sixteen years. In 2009, she joined Walton Isaacson as Chief Hispanic Marketing Strategy and is now the agency’s EVP Cross-Cultural Storyteller.
Isabella Sánchez
Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates her dedication to building cultural connections through creative innovation while utilizing the latest technology to optimize campaign performance.
Stacie de Armas
Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen's inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With a strong background in media measurement and consumer behavior, Stacie leverages her expertise to drive positive change at the crossroads of community, advocacy, and entertainment.
Lorraine Cortés-Vázquez
As substantive agents of change, few Latino leaders have had an impact that can so broadly encompass government, corporate and non-profit spheres. Lorraine Cortés-Vázquez is that rare case. Today, this Bronx-born American of strong Puerto Rican and Dominican roots, who had already made us proud of her high-level post as New York State’s Secretary of State, is the current Commissioner of the New York City Department for the Aging. However, it was her leadership position at the iconic non-profit social giant, AARP, that allowed Cortés-Vázquez to potentiate and expand the multifaceted mission of empowerment, and the commitment of that organization, to the highly populated 50-plus Latino and Multicultural segments, while - at the same time - strengthening, like never before, the presence of the AARP brand in the national Hispanic media landscape.
Ana Madan
Ana Madan has championed Hispanic marketing efforts and has been an advocate for her community within the McDonald’s system throughout her career. Her last name, Madan, is synonymous with torch-bearing that started with her father, Roberto, and has been continued with Ana in promoting “golden opportunities”for Latinos in America.
Cristina Saralegui
Cristina Saralegui’s incredible career as a talk show host, entrepreneur, and advocate for various causes is viewed as one of a champion who broke new ground and revolutionized Hispanic media and the storylines about the Latino community. One could say creating powerful editorial content ran in her veins, as her father was a publishing icon in Havana. However, Cristina’s parents did not initially support her career aspirations. Nonetheless, Cristina pursued a career in communications and creative writing and would eventually become the editor-in-chief of Cosmopolitan en Español. Under her joint leadership with dear friend, Helen Gurley Brown, the publication became a huge success in the U.S., Latin America and Spain.
Teresa Menéndez
When it didn’t exist, the Latinas we recognize this month often built the infrastructure. Teresa Menéndez was definitely one of them. Teresa started her path in market research via a work study program at Florida State University that helped her fund her education. At that time, the Florida State Legislature had granted monies to FSU to assess the economic impact the influx of Cubans would have on the state. Upon graduation, Teresa was hired by a local research firm, where she managed general consumer research projects for Coca-Cola. While Teresa found that work to be interesting, she was passionate about assignments where she could utilize her knowledge and skill sets in Hispanic research beyond Florida, and she began searching for firms that specialized in the Hispanic consumer audience and with projects that were national in scale. In doing so, she realized there were only two, and in 1980, she founded Menendez International Hispanic Research.
Gisela Girard
With a Bachelor's of Arts and Political Science, and a Master of Arts and Urban Studies, Gisela Girard started as a researcher conducting commercial real estate feasibility studies, and, with her own company, she marketed international properties in the U.S.A., Mexico and Argentina. But in 1999, her strategic mind guided her in a new direction. Along with her husband Al Aguilar (a former founding partner of pioneering giant Sosa, Bromley,Aguilar & Associates), they embarked on a joint entrepreneurial journey and founded Creative Civilization--An Aguilar/Girard Agency.
Carmen Sepúlveda
Carmen Sepúlveda was born a changemaker in the PR and Communications field and is a natural and gifted communicator. For her, driving change is not just a role, it’s a purpose she has delivered on throughout her entire 30+ year career. This is particularly true as it pertains to reaching and including diverse and multicultural communities through PR. She has dedicated her career to advocating for multicultural communities and building bridges between the brands she represents and communities they serve. Additionally, she has championed and helped advance the work of ethnic media to promote a diverse media landscape, not only by ensuring they are included in pitches so they can break the stories for the communities they serve but also by encouraging her clients/employers to support trade organizations, such as the National Association of Hispanic Journalist and National Association of Black Journalists, that nurture and promote ethnic journalists and producers.
The War on “Woke” and the Future of Multicultural Marketing
In June 2020, The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), acknowledged the limited progress made in all aspects of DEI. In a letter to its board of directors and members, the organization pledged to do everything it could “to end systemic racism and achieve equality and justice” in the marketing and advertising industries. By David Morse - New American Dimensions
Ingrid Otero-Smart
Ingrid Otero-Smart has become a powerhouse in Hispanic and Multicultural marketing and advertising; one that has nurtured many current and future leaders in our industry. She started her advertising journey at McCann Erickson in her native Puerto Rico, and in 1987, she joined Mendoza Dillon & Asociados. She worked at MD&A for 18 years, leaving as President /COO in 2005 before heading to Anita Santiago Advertising, where she was President until 2008. For the last 15 years, she has served as the President/CEO of Casanova//McCann, where she brought a renewed sense of vitality and creativity to the agency; one that has established a multi-year winning growth trend. In 2020, Ingrid acquired the majority stake in Casanova from IPG, becoming a McCann affiliate and making Casanova a certified female-owned and minority-owned enterprise.
