Industry
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Global Entertainment & Media Outlook 2025-2029
Driving growth through innovation in a rapidly evolving media and technology landscape
2025 State of AI in Social Media Study, Unveiling 96% of Professionals Use AI Daily
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social media managers, marketers, creators, and agencies.
2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Generation Z’s buying power is reshaping retail trends and revitalizing malls
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events
New Bad Bunny class debuting at Emory this semester
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny's latest album, "Debi Tirar Mas Fotos," as a guide to explore topics such as colonialism, nationhood and resistance movements.
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
Claudia Garcia Stone passes …….
Claudia was born June 24th, 1962, in Houston, Texas, to Claudio and Alicia Garcia. Claudia was a Houstonian graduating from Lamar High School. She worked for Tichenor Media System at KLAT AM and KLTN FM for over thirteen years from 1981 to 1994, where she met, fell in love with, and married her husband, Gary Stone.
It’s Time to Drive Organic Agency Growth
The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting to the current volatility they are experiencing. We see consumption trends consistently decelerating.” P&G Chief Executive Jon Moeller added, “This new behavior is driven by worries about the future, whether over immigration policies, inflation, or how tariffs will filter down to consumers.”
PRSA-LA HONORS PR TRAILBLAZERS ADVANCING INCLUSION AT 7TH ANNUAL SUNRISE HONORS
The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens.
Inflation is only beginning to bite
In a blog about inflation you might expect some reference to an obscure “law” of economics. I’m going to pivot and refer to an obscure law that doesn’t find its genesis in economic theory — Hofstader’s Law: “It always takes longer than you expect, even when you take into account Hofstader's Law.”
Canela Media Included in the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Canela Media, a leading technology and innovation multicultural media company, announced that for the second year in a row, has been included on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia.
The State of GenAI Adoption 2025
Ultimately, when it comes to AI, the tech is the easy part. Leadership and change management are the hard bits. Navigating these tidal waves of AI requires strong leadership and a focused approach to change management to foster a culture of experimentation, manage risk, and redefine the agency’s value proposition for the AI era.
Inclusion as Strategy: How Organizational Inclusion Drives Business Growth
In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. By Santiago Solutions Group
The Chief Marketing Officer is quietly being replaced.
The Chief Marketing Officer is quietly being replaced. Not by a person but by a mindset. By Lauren Stiebing - Founder & CEO at LS International | Helping FMCG Companies Hire Elite CEOs, CCOs and CMOs
AI vs. mani-pedis
By Gonzalo López Martí - Creative Director I was hanging out with a group of colleagues. Naturally, we ended up playing the #1 parlor game of 2025: what jobs will survive the march of AI? “Manicurist”, pondered half-jokingly a friend with a decade-long career in the market research realm. She’s onto something.
Content Creators vs Influencers – Similarities and Differences
Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, content creators and influencers are actually two different things.
