Industry

Nueva Network adds to Leadership Team

Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development.

Why the Work of the Immigrant Archive Project is More Important Now Than Ever

In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting the modern immigrant experience, is more than a repository of memories. It is an essential safeguard against the dangers of historical erasure, and its work has never been more crucial than it is today.  By Tony Hernandez - Founder of The Immigrant Archive Project

Retail Sales Data Shows Consumers Are ‘Apprehensive’ Despite ‘Healthy’ Economic Fundamentals

Data released by the U.S. Census Bureau showed modest month-over-month retail sales growth in February amid consumer worries over inflation and Washington policy decisions, National Retail Federation Chief Economist Jack Kleinhenz said.

What Agencies Get Wrong About Strategy (and How to Fix It)

At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go.

Latinas in advertising: The untapped powerhouse agencies can’t afford to ignore

There are 20,000 General Market advertising agencies in the U.S. Today, only 511 of them are led by women. Now, let’s talk about an even smaller fraction: How many of these agencies are led by Latinas?

The Essential Elements of Agency Credibility: Why Proof Points Matter

In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet?

Don’t stop believing.

By Gonzalo López Martí - Creative Director

• How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities?
• The short answer is: we won’t.

5 things to know about tariffs

Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of trade proposals, it’s important to know the significant impact tariffs will have on retailers, consumers and the U.S. economy.

How Marketers Can Create Wins for the Brand, the Business, and Their Partners [VIDEO]

ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.

How women can steer toward growing industries and companies

Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why

Mundial Media announces Key Leadership Hires

Mundial Media announced the strategic appointment of four key executives to its leadership team.

FORBES pays attention to Tajín’s success story in America

FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.”

We’re All Marketers Now: Putting the Customer First

"Is your entire company thinking like a marketer? It should be."

ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers

Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing's Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for free. Since then, over 20,000 marketing professionals, students, and academic leaders from over 100 countries have participated in this annual industry-wide event, driven by the Global CMO Growth Council. This year, we are once again uniting take a collective pause to refuel, recharge, and reimagine the future of marketing.

The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest

For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.

The Artificial Intelligence learning curve. Part 2

By Gonzalo López Martí - Creative Director

• There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time to become an expert.
• This logic will most possibly apply to AI.

Yep. We’re Under Attack

Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in Target, says shareholders paid the price for the company’s “ideological” decisions.  By David R. Morse

ANA’s Takeaways from CES 2025

CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying cars too.

Writer & Producer Roberto Orcí passes ……

The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.

Five Trends Shaping Media in 2025

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all need to adapt and innovate. Let’s take a closer look at five trends that will make the journey in 2025 exciting — and risky unless you’re prepared with the right strategy. In future articles, we will dive into these trends even more.