Industry
Mainstream Media and the Spanish Language: Change, Representation, and Expression
The origin of the Spanish language in media dates back to 1598. The definition of “media” at the time was much narrower and included newspapers, manuscripts, and performing arts. It was at this time that conquistador Juan de Oñate’s men improvised a performance based on their adventures in New Mexico. This marked the first European-style live theater performance to take place north of the Rio Grande (Wilkinson, 2016). Since then, the media has always played a powerful role in the lives of Hispanics. By Meghan Bannister & Samantha Humphrys
Critical Essay on Hispanic Consumer Trends in the U.S.
Are Hispanic Brands Taking Over the Grocery Store Shelves? For this paper, I’ve chosen to focus my research on food brand marketing and the influence that the Hispanic population has had on this industry. By Sofia Martinez
¿Como se dice? bilingualism and how it has impacted advertising and the media
Many of us have been exposed to code-switching in the media from a very young age without realizing it. From cartoons teaching us basic survival Spanish on Nickelodeon to Netflix shows based on actual events, centering on a Colombian drug lord. There is an increasing number of cases in mainstream media that explore bilingual communication methods. Media is one of the building blocks of culture, and culture is a primary inspiration for advertising. Therefore, it is a natural progression for practices in the Hispanic marketing community to reflect the bilingual nature of the media. In this analysis, we will delve into the impact of code-switching on Hispanic audiences in both advertising and the media, as well as its influence on consumer behavior. By Piper G. Hadsell
Fixing the System We Built: Driving Toward Transparency
Albert Einstein is famously alleged to have said, "We cannot solve our problems with the same thinking we used when we created them." For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Dennis Holt of USIM & Western International passes …….
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of the first Multi-Ethnic division for media planning and buying headed by Leila Winick as President under Western International.
Burnout Is On the Rise: The Consequences and Ways to Prevent It
A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt out, those who reported the highest levels of burnout are gen Z (39 percent) and millennials (40 percent).
ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY
MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% year-over-year globally, with key markets experiencing declines of -2% to -4% (Germany, UK, France, Canada). In contrast, digital pure players (DPPs) demonstrated remarkable resilience, with first-quarter ad sales increasing by +12% globally and +13% in the US.
NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media.
Genuine effort trumps artificial intelligence? Ozempic & costly signaling. Part 2
By Gonzalo López Martí - Creative Director What’s the value or attractiveness of being skinny if you obtained it, to paraphrase our commander in chief, through the fat man’s shot (AKA: Ozempic, Mounjaro, Wegovy et al)? What’s the value of a work of art or an accomplishment of intellectual acuity if it was done with the aid of AI?
For Alex López Negrete, It All Started With Radio
For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio.
Bibiana Grau, U.S. Hispanic Market figure, passes: A legacy and a tribute.
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a mark. Their consequential contributions and illustrious careers helped open a path and created an early awareness of what we do. Reckoning wisely—and humbly— with their experiences can only help make us better. Here’s but a brief part of Bibiana Grau’s impressive footprint. — Gene Bryan / HispanicAd
What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
Alfredo De Villa And Robert Teitel Launch Luchadores Productions
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.
Where is your agency in the agency supermarket?
Many agencies forget about a critical element of brand positioning when it comes to their own brand.
Ágora Ñ Launches as the First Spanish-Language Artificial Intelligence Community in Miami
The official launch of Ágora Ñ, the first Spanish-language artificial intelligence (AI) community in Miami, took place at the AI Center of Miami Dade College. The event received a warm reception from professionals, entrepreneurs, and curious minds seeking to understand and leverage the potential of AI in their lives and careers.
What Happens When Brands Stop Advertising?
It's no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can't properly measure results, they run the risk of having budgets cut significantly.
Neurodiversity Is DEI: Why We Must Speak Up Now
The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, corporate training programs, and even health systems, arguing that they are divisive or ideological. But make no mistake: the people hurt most by these rollbacks are not ideologies. They are people. And among the most vulnerable are neurodivergent individuals.
