Industry

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don’t have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.