Organizations

Luis Miguel Messianu – Creative Chairman-CEO at Alma and Chairman of El Circulo Creativo has decided to step down as Chairman of El Circulo Creativo.  To succeed Mr. Messianu, Gustavo Lauría current President of El Circulo Creativo has been elected to replace him at the helm of the organization.

Lopez Negrete Communications, Inc. won the Advertising Research Foundation’s (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its “Hispanic ‘Wonder Every Day'” campaign, created for client Walmart.

AHAA: The Voice of Hispanic Marketing announced the creation of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing professionals ages 35 and under.

Círculo Creativo announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.

Award-winning journalist and co-anchor of “Noticiero Univsion” María Elena Salinas will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at the 2017 NAB Show Television Luncheon on Monday, April 24 in Las Vegas.

Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.

The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.

This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I see the opportunity to serve on AHAA’s board as a huge aha moment in my Hispanic marketing career.

At its December monthly board meeting, AHAA: The Voice of Hispanic Marketing elected four members to its Board of Directors: founding board member and former AHAA president Daisy Expósito-Ulla and newcomers Lee Vann, Sandra Alfaro and Gonzalo Del Fa. 

As 2016 ends, there’s no denying that the booming Hispanic market made headlines – in the political and economic sectors as well as in digital and consumer trends. But what does 2017 mean for Hispanic marketing? At AHAA, we believe we will see an increase in multicultural media spend by just under ten percent with digital accounting for about a third of that growth. Still lagging behind the general market, digital media investment is on the brink of an explosion in the Hispanic and multicultural sectors, and we anticipate big gains in search advertising and live video formats in the next two years.  By: AHAA Chair Linda Gonzalez, president of viva partnership

An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2016 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.

Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.

The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.

Expósito-Ulla, chairman/CEO of d expósito & Partners, spoke last night at the black-tie ceremony dinner, during the 10th Annual ADCOLOR® Conference and Awards in which the prestigious organization fulfilled once again its mission of “highlighting and honoring the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT professionals and diversity and inclusion champions in the creative industries.”

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments.

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.

Rather than offering new insights into the depth and magnitude of the transparency issue and offering positive suggestions on how the problem could be resolved, the 4A’s chose to dismiss the recommendations, and essentially called for a preservation of the status quo.

La Cumbre, a Latino community organization in Rochester, New York, is encouraging all Latino artists in the Upstate New York region to register for La Cumbre’s Latino Artist and Arts Organization Directory, a “go to” resource for the area.