Organizations

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

The ANA (Association of National Advertisers) today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.

If brands aren’t thinking about how creativity, community & culture impact their target audiences, the efficacy and engagement of their marketing campaigns will be compromised. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is not only providing world-class multicultural strategy but it also is tackling topics that are ripped from the headlines and how they are impacting the marketing landscape at its 2018 Annual Conference taking place at the Loews Hotel in Los Angeles from June 4-6.

Lopez Negrete Communications, Inc. got the nod of approval by the competition’s judges for a wide assortment of work created on behalf of its clients, including Walmart, Community Coffee, Lone Star College, the Houston Dynamo, and Fiat Chrysler Automobiles, and highlighted by a “Best in Show” in the Broadcast category. This marks the 15th consecutive year that the agency has earned “Best in Show” honors.

For a country founded on religious freedom, mainline Christian denominations face the harsh reality of declining attendance. “Do not attend church or identify with any organized religion” are trending upward among most populations, according to statistics published by The Pew Center.  by Karla Fernandez Parker

The Center for Hispanic Marketing Communication at Florida State University named Rafael Jaramillo from Emerson, Beth F. Tracy from IBM, and Isaac Muñoz from Southwest Airlines to the organization’s Advisory Board.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.

The Board of Directors of the United States Hispanic Chamber of Commerce has named Fernand “Fern” Fernandez interim CEO and President.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

In this report, we highlight topics covered at the Feb. 6th event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

The Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators.

AHAA: The Voice of Hispanic Marketing unveiled to its members that it is rebranding itself under a new name: Culture Marketing Council: The Voice of Hispanic Marketing (CMC).

The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade. Rosemary Ravinal, Univision Communications Inc., will serve as president-elect for 2018.

The ANA (Association of National Advertisers) announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).

2018 Hispanic Public Relations Association/Los Angeles Chapter Board of Directors has been annouced. Serving as HPRA/LA President this year is Stephen Chavez, owner of PR consultancy ChavezPR. Chavez served as National HPRA President in 2013-2014 and had been on the national board of directors since that time.

Available for download.

HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

Ascential, parent of The Cannes Festival of Creativity is restructuring its Lions awards program, eliminating more than 100 subcategories in the process. The Lions festival will also be shorter — by three days — going forward.  The company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, were too expensive and were generally too complicated a process.

Univision Communications Inc. (UCI) launched the Univision Foundation, a non-profit public charity with the mission of promoting the well-being of the Hispanic and multicultural communities served by UCI’s owned and operated platforms and partner organizations.