Organizations

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

In this report, we highlight topics covered at the Feb. 6th event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

The Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators.

AHAA: The Voice of Hispanic Marketing unveiled to its members that it is rebranding itself under a new name: Culture Marketing Council: The Voice of Hispanic Marketing (CMC).

The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade. Rosemary Ravinal, Univision Communications Inc., will serve as president-elect for 2018.

The ANA (Association of National Advertisers) announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA).

2018 Hispanic Public Relations Association/Los Angeles Chapter Board of Directors has been annouced. Serving as HPRA/LA President this year is Stephen Chavez, owner of PR consultancy ChavezPR. Chavez served as National HPRA President in 2013-2014 and had been on the national board of directors since that time.

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HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

Ascential, parent of The Cannes Festival of Creativity is restructuring its Lions awards program, eliminating more than 100 subcategories in the process. The Lions festival will also be shorter — by three days — going forward.  The company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, were too expensive and were generally too complicated a process.

Univision Communications Inc. (UCI) launched the Univision Foundation, a non-profit public charity with the mission of promoting the well-being of the Hispanic and multicultural communities served by UCI’s owned and operated platforms and partner organizations.

As Co-President and Chief Operating Officer of Alma Isaac Mizrahi begins his term as chair of AHAA: The Voice of Hispanic Marketing, three new members have joined its Board of Directors. Stacie de Armas, vice president of strategic initiatives & consumer engagement at Nielsen; Christian Martínez, head of U.S. multicultural sales for Facebook; and Marco Vega, co-founder of We Believers, will work closely with AHAA’s governing bodies, committees and executive director to support the organization’s strategic plan, which elevates the quality of Hispanic marketing in the U.S. and focuses on the value of segmentation and power of specialization.

The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

The 2017 ANA Multicultural Marketing & Diversity Conference is two weeks away. The theme, “Growth Drivers: Diverse Consumers & Diverse Talent,” is meant to arm attendees with tools to counter anemic growth rates plaguing the industry. Over the past year, ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) has been at the forefront of addressing these challenges. The alliance has leveraged the collective strengths of marketing visionaries from a cross section of industries, professionals whose commitment to excellence and results is at the heart of their appreciation of the importance of segment specific insights and initiatives.

The 4A’s, ANA, and IAB joined together today to propose an industry-wide self-regulatory system that would banish the most offensive advertising formats from the internet.

The Circulo Creativo announced the winners of their 2017 USH Ideas Awards competition.  Coral Gables based ALMA walk away with the largest cache of awards in multiple categories, along with Anomaly, LatinWorks, We Believers, WING and other shops.

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2017 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.

The Círculo Creativo has announced María “Maru” Bernal, VP Creative Director at Lápiz, and Norberto “Norbi” Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents.

Publicis Groupe’s decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes