Organizations

Lilly Rocha, founder of the Sabor Latino Food Industry Trade show, will now lead the nation’s first national association representing Latinos involved in every aspect of the food industry.

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis

For brands and organizations eager to sharpen their multichannel marketing efforts, it’s the little things that count.

HispanicAd and the Culture Marketing Council celebrated the first ever Grand Prix in Account Planning in the US Hispanic Market after ten (10) years of our Account Planning Excellence Competition.  The recognition was bestowed to AARP and New York based d expósito & Partners team for excellence in the HispanicAd Culture Account Planning Excellence (C.A.P.E.) awards competition.  This is a first for our Industry and we look forward to more great account planning excellence and hope our Industry account planners get motivated to hone their craft in culturally focused account planning.  We have set the benchmark.

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

The National Association of Hispanic Publications (NAHP) has entered into an agreement with Jose Sueiro to serve as the organization’s Executive Director headquartered at the National Press Building in Washington DC.

ANA client-side membership is overwhelmingly female, white, and heterosexual — but nonetheless is more gender and ethnically diverse than CMOs at ANA member companies.

The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America’s Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will start each day of its 2018 Annual Conference with powerful sessions from top leaders of brands that keep creativity, community and culture central to their marketing strategies. CMOs and high-ranking executives from Nestlé, Sprint and Target will open each day of the CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6.

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA’s CMO Masters Circle.

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?

The ANA (Association of National Advertisers) today announced the launch of the Talent Forward Alliance, a new cross-industry initiative committed to inspiring and accelerating the development of exceptional talent to fuel marketing industry growth.

If brands aren’t thinking about how creativity, community & culture impact their target audiences, the efficacy and engagement of their marketing campaigns will be compromised. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is not only providing world-class multicultural strategy but it also is tackling topics that are ripped from the headlines and how they are impacting the marketing landscape at its 2018 Annual Conference taking place at the Loews Hotel in Los Angeles from June 4-6.

Lopez Negrete Communications, Inc. got the nod of approval by the competition’s judges for a wide assortment of work created on behalf of its clients, including Walmart, Community Coffee, Lone Star College, the Houston Dynamo, and Fiat Chrysler Automobiles, and highlighted by a “Best in Show” in the Broadcast category. This marks the 15th consecutive year that the agency has earned “Best in Show” honors.

For a country founded on religious freedom, mainline Christian denominations face the harsh reality of declining attendance. “Do not attend church or identify with any organized religion” are trending upward among most populations, according to statistics published by The Pew Center.  by Karla Fernandez Parker

The Center for Hispanic Marketing Communication at Florida State University named Rafael Jaramillo from Emerson, Beth F. Tracy from IBM, and Isaac Muñoz from Southwest Airlines to the organization’s Advisory Board.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.

The Board of Directors of the United States Hispanic Chamber of Commerce has named Fernand “Fern” Fernandez interim CEO and President.