AHAA: The Voice of Hispanic Marketing announces the formation and appointment of members to its new Advisory Board, which has been created to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.
Organizations
Hispanic Public Relations Association announces National Board of Directors.
Expanding its reach and membership offerings from coast to coast, the Hispanic Public Relations Association (HPRA), officially announced the first national board of directors, marking the launch of a national entity.
LIVESTRONG publishes study behind its Hispanic/Latino Outreach Campaign.
LIVESTRONG published the case study behind its successful Hispanic/Latino outreach campaign which seeks to close the gap in health disparities for Hispanics diagnosed with cancer. The campaign received an honorable mention for Multicultural Marketing Campaign of the Year at the PRWeek Awards.
Hispanic Public Relations Association announces New Leadership for Next Phase of Growth.
With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.
AHAA announce Call for Entries for First Edition of ‘U.S.H. Idea Awards’
AHAA and Círculo Creativo are calling on the best Hispanic creative to compete for the first edition of the U.S.H. Idea Awards, recognizing stellar achievement in work created by U.S. Hispanic agencies and directed at Hispanic audiences. The inaugural U.S.H. Idea Awards will be presented Friday, May 4 at the Intercontinental Hotel in Miami during AHAA’s Annual Conference.
The Conference Board and Nielsen launch The Demand Institute.
The Conference Board and Nielsen Holdings N.V. announced the launch of The Demand Institute. Operated jointly by The Conference Board and Nielsen, The Demand Institute is a non-advocacy, non-profit entity focused on illuminating how consumer demand is evolving around the world.
Decision 2012: Latinos Missing in Action on Sunday Morning Network News Shows.
Last March 2011, the National Hispanic Foundation for the Arts (NHFA) launched the Art of Politics Impact Project to address the lack of Latino commentators and guests on the four network Sunday news shows: ABC’s This Week, CBS’s Face the Nation, FOX News Sunday, and NBC’s Meet The Press.
AHAA announces the 2011-2012 Roster of Its Board of Directors.
The Association of Hispanic Advertising Agencies announced the 2011-2012 roster of its board of directors as part of its Annual Conference, which kicked off today at the Eden Roc Renaissance Miami Beach. Assuming the Chair position is CEO of Acento Advertising, Roberto Orcí, who will help lead the strategic direction of the organization alongside executive director Horacio Gavilan.
Hispanic Public Relations Association issues Call for Best in Industry Campaigns & Top Professional
It’s industry awards season, and the Hispanic Public Relations Association (HPRA) is in search for the best public relations campaigns nationwide that target U.S. Hispanic audiences and leading professionals in the industry.
HPRA broadens cooperation with Public Relations Society of America.
The Hispanic Public Relations Association (HPRA) is expanding its affiliation with the Public Relations Society of America (PRSA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.
Latinos In Social Media announces Its new website.
Latinos in Social Media [LATISM] announced the beta launch of their new online community website LATISM.org/beta.
NAB’s ‘Future of TV’ Campaign Goes On-Air, Online.
The National Association of Broadcasters today launched TheFutureOfTV.org, a consumer-oriented website that complements the industry-wide on-air campaign touting new technologies and services shaping the medium’s future.
Hispanic Public Relations Association honors Industry’s Best.
The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated an evening of excellence at its 26th Annual PRemio Awards and Scholarships Gala held Thursday, October 7, 2010 in Los Angeles, CA. The organization honored Hispanic industry leaders, the best in Hispanic public relations campaigns and awarded scholarships to student entering the communications field.
Available at HispanicPRpro.com
ANA announces Finalists for 2010 Multicultural Excellence Awards.
The Association of National Advertisers today announced the finalists for the 2010 Multicultural Excellence Awards. Currently in its 10th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2009 and June 2010.
