The ANA (Association of National Advertisers) is now accepting entries for its 10th annual Multicultural Excellence Awards. The awards recognize member companies and marketers for their work in producing superior multicultural advertising and marketing campaigns.
Organizations
AHAA questions controversial Hispanic Ad Agency selection process & decision by The Home Depot
Multiple AHAA member agencies participated in the recent Hispanic-specialized agency search and review process conducted by The Home Depot, the world’s largest home improvement specialty retailer. The Hispanic advertising agencies – many small businesses – invested significant time, resources and funds only to realize the process may have been disregarded in the final selection.
AHAA to launch new website on Tuesday March 30, 2010.
The Association of Hispanic Advertising Agencies (AHAA) will launch its new Web site on Tuesday, March 30th. The site will feature a new look, a special Members-Only area and an online discussion platform.
ANA, ABM, Booz & Company join forces to conduct B-To-B Research study.
The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study’s objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.
CMO Council launches LatAM Advisory Board.
The Chief Marketing Officer (CMO) Council – a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend – is expanding its reach and presence in Latin America with a new advisory board and assessment of marketing credibility and effectiveness in the region. The regional group will draw senior marketer representation from some 27 predominantly Spanish, French and Portuguese-speaking countries with a total population of over 569 million.
