Organizations

Curro Chozas – Associate Creative Director at Grupo Gallegos has been named the new President of the Círculo Creativo del Mercado Hispano. Prior to becoming President of the organization, Mr. Chozas was the Vice President of the organization.

The ADCOLOR Awards – the marketing, advertising and media industries’ premier celebration of diverse talent – will return for its third year on Sunday, October 4 at the Arizona Biltmore Resort & Spa in Phoenix. Hosted by award-winning CNN reporter Soledad O’Brien, the ADCOLOR Awards will honor dozens of communications professionals and their unique accomplishments.

Puerto Rico’s Sales & Marketing Executives Association (SME) announced a regional partnership with the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.

Association of Hispanic Advertising Agencies (AHAA) Chairman Jose Lopez-Varela, passed the gavel and chairmanship of the trade organization representing 98 percent of U.S. Hispanic-specialized marketers to Gisela Girard, president and COO of Creative Civilization — An Aguilar/Girard Agency in San Antonio. In the annual transition of leadership at the spring AHAA Conference in Las Vegas, Girard shared her thoughts, hopes and desires for the industry in the coming year.

The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Walmart Stores, Inc. and the retailer’s portfolio of agencies including GlobalHue; I W Group; Lopez Negrete; the Martin Agency; and MediaVest at a ceremony May 7, 2009, in Rogers, Ark. The award acknowledges the company for its “Save money. Live better.” brand positioning campaign.

José López-Varela, chairman of the Association of Hispanic Advertising Agencies (AHAA), recently tapped several of the organization’s members to lead an initiative designed to unify agencies, research companies and online publishers and deliver more precise Hispanic market online data. Members of the newly formed AHAA Online Measurement Task Force met for the first time in New York, NY in November to discuss the issues and next steps.

At a meeting of the Association of Hispanic Advertising Agencies (AHAA) Board of Directors on November 7th, Roberto Orcí, president of Acento, was unanimously selected by fellow agency leaders to fill a board member vacancy in the western region.

The Association of National Advertisers today announced the finalists for the 2008 Multicultural Excellence Awards. Now in its eighth year, the awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between June 2007 and May 2008.

José López-Varela, Chairman of the Association of Hispanic Advertising Agencies (AHAA), announced the appointment of Esther Novak, founder and CEO of VanguardComm – a New Jersey-based multi-cultural marketing communications firm – to the board of directors of AHAA.

In April, José López-Varela announced the creation of the AHAA PPM Advisory Council, designed to explore industry issues and opportunities surrounding Arbitron’s Portable People Meter (PPM), the new electronic radio broadcast measurement system. The AHAA Advisory Council comprises representatives from various AHAA member agencies, Hispanic Radio Broadcasters and Arbitron.

Hispanics are growing in numbers and stature in the U.S. and Latino influence is changing the complexion of American culture. The advertising and marketing industry is no exception.

In a rousing, star-studded, three-day event, the Hispanic-specialized marketing industry will explore the dynamics of leadership in all areas of our society and the link to the opportunities and what is occurring daily in agencies creating advertising targeted to Latinos.