Organizations
2023 HMC – Hispanic Market Guide explores Inclusivity, Intersectionality, Trust, Bingeability in Entertainment, Media Consumption & More …. [DOWNLOAD REPORT HERE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.
“AI” voted ANA 2023 Marketing Word(s) of the Year
In the 10-year history of the ANA Marketing Word of the Year, there has never been a winner by such a wide margin. AI is also the first repeat winner — it was the ANA Marketing Word of the Year in 2017.
The Jury Speaks
Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences.
NAHJ names Guillen-Diaz as Executive Director
The National Association of Hispanic Journalists (NAHJ) Board of Directors announced that Yaneth Guillen-Diaz will serve as the new executive director of the National Association of Hispanic Journalists, taking the helm of the 3,600-member journalism nonprofit as it embarks on its milestone 40th anniversary year in 2024.
LEADERS FROM ALMA, OMNICOM, PRISA MEDIA AND D EXPOSITO & PARTNERS JOIN HMC BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These members will work closely with HMC Chair Isabella Sanchez, VP of Media Integration at Zubi, the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialists.
Hispanic Organization of Latin Artists (HOLA) honors community of artists and creators
THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club.
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
R.I.P. GENERAL MARKET: THE MAINSTREAM LEADS WITH CULTURE
In the latter half of the 20th century, a theory emerged—and is still promoted today—that the cultural orientations of Hispanic and Asian immigrants and their descendants would diminish as they “became more acculturated.” A new study by the Hispanic Marketing Council (HMC) shows the opposite is true: non-Hispanic white (NHW) 13-to-49-year-olds have been more influenced by Hispanic, Black and Asian cultures. With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
Gonzalo Del Fa named “ICON” by AD Club of New York for Hispanic Heritage Month
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural and diverse media and marketing efforts initiated by all GroupM agencies: EssenceMediacom, Wavemaker, and Mindshare. The goal of the division is to provide clients with a truly relevant and informative point of view of diverse audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.
Horacio Gavilan named “ICON” by AD Club of New York for Hispanic Heritage Month
Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem. He believes the Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign. He advocates for responsible and intentional investment in Hispanic marketing commensurate with the enormous opportunity that the multicultural majority presents.
ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?
For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and influence on today’s American mainstream. Just how much? The Hispanic Marketing Council (HMC) will have those answers and more with its latest study, “IT’S TIME: The Growing Power of the Multicultural Majority.” On October 4, HMC will host a free event in New York City to reveal the top insights of the study and host a Q&A session—the event also will be live streamed. For more information, and to register for the in-person event or the simulcast.
2023 ANNUAL MOSAIC AWARDS Winners
The 2023 Mosaic Awards will recognize and honor organizations and individuals that have shown commitment to diversity, equity, and inclusion through their creative work, advocacy, and company-wide initiatives.
Stephen Chavez – CEO of ChavezPR appointed Chair of Latino Equality Alliance (LEA)
The Latino Equality Alliance (LEA), a leading Latinx LGBTQ+ social justice and nonprofit advocacy organization in Los Angeles, is thrilled to announce the appointment of Stephen Chavez, CEO of ChavezPR, as the new Chair of its Community Advisory Board.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
TWO TOP HISPANIC TV LEADERS KEYNOTE AT 21ST ANNUAL HISPANIC TV SUMMIT – WEDNESDAY, SEPTEMBER 13, 2023, IN NYC
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President of Televisa Univision Networks. The Annual Hispanic Television Summit is the premier event for those in the business of television for Hispanic audiences, worldwide.
National Hispanic Network of Volunteers HLX+ Launches
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
Save the Children presents “Lluvia” (Rain)
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2023 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of the jury—Pablo Buffagni, President, Creative Director, BBQ Agency and Director of Círculo Creativo USA; Alice Ovadia, Vice President of Media Strategy, TRUth; Nuria Santamaria Wolfe, Director, Strategic Audience Partnerships, Meta; and Amilynn Soto, Industry Business Solutions – Strategist, Leading eCommerce, TikTok—presented the awards and discussed the depth, breadth and diversity of the submissions and what went into selecting the most effective and engaging campaigns.
