Organizations

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022.

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing “Mexicans are” in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.

The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”

Cultural Insights and Planning are the bridge between complex consumer data and creative in any successful campaign.  This CAPE Award webinar spotlights two successful campaigns that have resonated with their target audiences and delivered for their clients because they were rooted in insights and backed by solid planning.

With culture in a state of volatility, uncertainty, and change – multicultural insights are more imperative than ever.  An in-depth discussion with Alma and Urias Communications, gold and silver winners of the 2020 CMC Culture Account Planning Excelencia (CAPE) Awards. This webinar took an in-depth look at the art of planning and the cultural insights behind these award-winning campaigns.

Friends of the American Latino Museum (FRIENDS), a national advocacy campaign striving for the creation of a Smithsonian National American Latino Museum, announced that Jorge A. Plasencia as one of the new members of the organization’s board of directors.  

Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many  looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia.

Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.

On April 16, the National Association of Hispanic Journalist (NAHJ) board announced, in a press release posted on NAHJ.org, that it had voted to cancel national board elections and extend, for another year, the terms of board members, including those of the president and the rest of the executive board. This move encompassed both elected and appointed board members.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2020 Culture Account Planning Excellence (CAPE) award winners, originally created in partnership with HispanicAd.com. Alma took top honors with its Pepsi Campaign, which won Best in Show as well as a Gold award for Best Cultural Insight. LERMA/, MediaCom, Republica Havas, Urias Communications and Wieden + Kennedy also were among the agencies honored.

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation, opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. For more than 20 years, we have used our collective voices, reach, and commitment to create an industry that is more inclusive, understanding, and reflective of diverse segments. Although we have done a lot, it is not enough.

The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era.

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35. Jackie Bofill, senior account director, Alma and Krysten Casabielle, managing director, Pinta will be inducted as the class of 2020 Rising Stars for CMC.

Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.

To help prevent the spread of COVID-19, the Culture Marketing Council has rescheduled the CMC Annual Summit from April 27-29, 2020 to new dates. The CMC will announce the new dates in the coming weeks.

In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, recently hired Donna Tobin as Executive Vice President, Marketing, Communications, Events & Partnerships for the organization. Additionally, The Sway Effect has been named public relations AOR after an internal review.

The Hispanic Public Relations Association (HPRA) Miami chapter is proud to announce its Board of Directors for 2020. Now in its sixth year, the HPRA Miami chapter counts with a board of 12 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.

The Hispanic Public Relations Association (HPRA) announced the launch of its newest chapter, HPRA Orange County (CA). HPRA OC joins four others regional chapters part of national trade organization which launched in 2012. HPRA was first established in Los Angeles in 1984 to serve the burgeoning local population of Hispanic market practitioners.