Joe Zubizarreta, Chief Operating Officer of the Hispanic agency Zubi Advertising, will be honored at The 12th Annual Hispanic Marketing Midwest Conference with the “Hispanic Marketing Achievement Award” on April 30, in Saint Paul, Minn.
Agency
Entravision approves $100M share repurchase program.
Entravision Communications Corporation announced that the Company’s Board of Directors has approved the repurchase of $100 million of the Company’s common stock, in addition to the repurchase of $100 million of common stock that was previously authorized on November 1, 2006.
IKEA launches new Hispanic campaign.
Anita Santiago Advertising (ASA), announced that it launched new Spanish-language television commercials for the IKEA Complete Kitchen Living products that offer customers comprehensive solutions for the kitchen under one roof.
Hispanics & other ethnic groups will spend $60B on Telecommunications.
In 2008, US ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation.
Jacqueline Hernandez named COO at Telemundo.
Telemundo Communications Group has named Jacqueline Hernandez as its Chief Operating Officer (COO). Based out of New York, Hernandez will assume the newly created position with responsibility for all domestic revenue and marketing; digital media and emerging platforms; mun2, Telemundo’s Latino-youth cable network; and all research functions.
Trends & Developments in the Economy of Puerto Rico
A two-year-long economic downturn and a persistent income gap with the U.S. mainland contribute to an uncertain outlook for Puerto Rico. Still, the commonwealth possesses a skilled and educated workforce, a favorable business climate, and the benefits of U.S. legal and financial structures—advantages that could encourage the development of new industries and create the potential for sustained growth.
Inter-American Development Bank launches Yo Amo America Campaign.
At its Annual Meeting in Miami, the Inter-American Development Bank will launch the Yo Amo America Campaign, an advocacy and social marketing initiative featuring artists as agents of change in strategic areas of development.
MTV Tr3s returns to Fiesta Broadway with top stars of Reggaeton, Latin Pop & Kumbia Pop.
Headling the MTV Tr3s stage at 7th and Hill will be the Latin GRAMMY nominated Reggaeton duo Wisin & Yandel.
