Agency

“There’s a point in life where you have to work twice as hard to get where you want to be”. This is the line that Carlos Ponce narrates in ‘Airport’ one of the radio spots created by Alma DDB to complement the recently launched State Farm multi-media campaign called Intersections.

Everyone is talking about “going green” these days, that is, doing what they can to minimize harm on the environment. However, with so many products and services claiming to be healthy for the environment, it’s hard to know which are more healthy than others. But you don’t have to invest in expensive technologies or make dramatic changes to do your part.

Whether you’re an economist or not, and whether you want to full believe it or not, the U.S. economy is in a recession. The leading economic indicators point to the fact that consumer confidence is down, the housing market is unstable and the Fed has steadily been decreasing interest rates to battle the credit crisis over the last few months. Unemployment rates have gone up — and even our business of online advertising is seeing our major brands make cuts while they battle their uncertain futures.

In today’s complex multi-level market, vendor revenue and margin is driven by the channel’s ability to quickly act on opportunities, as well as cultivate, up-sell and close deals. Engaging effectively with the channel can improve the relevancy of messaging and better focus and direct marketing spend. Building a relationship of trust and a system of accountability and reward is critical to optimizing channel performance.

ImpreMedia Digital announced that Mary Zerafa, Vice President of Strategy, was recognized as an emerging leader by the Aspen Institute on March 28, 2008 as part of the 2008 Henry Crown Fellowship Program.

Residents of Puerto Rico had a higher homeownership rate, had more people per household and were less likely to move than U.S. stateside residents, according to an analysis of U.S. Census Bureau data from the 2006 Puerto Rico Community Survey.

The search for Dieste, Harmel & Partners’ new CEO spanned several continents and resulted in the selection of London-based MTV Networks’ Melisa Quiñoy, a long time network executive who, as executive VP of brand solutions at MTV parent Viacom, spearheaded efforts in Europe and Latin America.

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you’re talking about English-language or Spanish-language TV. So when I recently read about Nielsen’s “fusion metrics” I thought I had traveled back in time. Why is it that in our infinite desire to get marketers to take Hispanic consumers seriously we resort to a TV-centric mode?

In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgrades its combined growth forecasts for North America and Western Europe this year from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, growth continues to strengthen elsewhere – we have increased our 2008 forecasts for the rest of the world from 10.9% to 11.1%.

Brand Culture is a new model of branding which draws upon the anthropological concept of culture. It replaces the current model, which depends upon a manipulative and controllable external brand image.

Due to inevitable fluctuations in market and public opinion over time, expensive brands must establish some type of insurance to combat crises in perception and competition. Consumer Cohesion provides strategies and approaches to ensure brands have the foundation and defense mechanisms in place to succeed in marketing warfare.

This paper describes the six most important principles of human persuasion available to marketers and organizes them into a simple model designed to help brand builders maintain the persuasiveness of their brands in today’s ever-evolving and tumultuous media and consumer environment.

The Nielsen Company reported that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.