Agency

If current trends continue, the population of the United States will rise to 438 million in 2050, from 296 million in 2005, and 82% of the increase will be due to immigrants arriving from 2005 to 2050 and their U.S.-born descendants, according to new projections developed by the Pew Research Center.

Of the 117 million people added to the population during this period due to the effect of new immigration, 67 million will be the immigrants themselves and 50 million will be their U.S.-born children or grandchildren.

Consumers actually love packaging most of the time, they just don’t know it. That’s because when the design is done well, people don’t notice the boundary between the products they adore and the package delivering the goods. Like a referee in a sporting event, the job is considered well done when the package is not a focal point detracting from the “main event”.

Bacardi Corporation announced two significant promotions to its executive leadership team. Angel O. Torres, currently president of Bacardi’s Puerto Rico operations, has been promoted to chairman, while Joaquin Bacardi, currently a senior global brand marketing director, has been named as president and chief executive officer of Bacardi Corporation. Both promotions are effective April 1, 2008.

Steve Stoute and Shawn “JAY-Z” Carter announced that they will form a new advertising agency dedicated to reaching the multicultural consumer.

Two ads created by The Bravo Group of Agencies, including flagship brand Bravo and its multicultural agency – MosaicaMD – have been ranked as the number one and two most-recalled Spanish-language TV ads, according to IAG Research.

Ethnicity as “a sense of common descent extending beyond kinship, political solidarity vis-à-vis other groups, common customs, language, religion, values, morality, and etiquette.

Politicians should think twice before sinking a lot of campaign dollars into their TV ads, according to the latest American Pulse Survey of 4,098 respondents, as 87% of Americans say TV commercials don’t affect their vote. Constituents also say they are looking for balance in a candidate with 51.6% more likely to vote for someone with both Washington experience and new ideas. Additionally, almost half (49.3%) of Americans prefer politicians to communicate their positions through TV debates (vs. 4.1% who say TV commercials).

Education is the No. 1 issue of importance for Hispanics across the nation, regardless of acculturation, according to a study released by FH Hispania, the U.S. network of Hispanic practitioners within Fleishman-Hillard. The study, “Confianza: Hispanic Trust Pulse,” also found that teachers and schools are the leading source of information (trusted by 54 percent) followed by different sources of media (trusted by a combined
39 percent).

Anita Santiago Advertising (ASA) announced that ASA President, Ingrid Otero-Smart has been named to the Board of the Association of Hispanic Advertising Agencies (AHAA).