Agency

Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to SNL Kagan’s newest study, “Economics of Hispanic TV Radio in the U.S., 2008 Edition.” This report estimates that 71.6% of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6% for the entire U.S., making Hispanics an important target for cable and satellite distributors.

Everywhere I go I hear that marketers need to sell. Not only that. They need to sell a lot. It does not matter anymore what is to be sold and it does not matter to whom. It matters how much. I think that people who make statements like this are wrong at least at some level. To me it matters to whom I will be selling the products. By Anna Rynarzewska / Florida State University.

Moises is only seventeen years old and lives in Quincy, Florida. He has not been a Florida resident for a long time. He comes from a broken home in Texas. His mother decided to leave Moises’ father and move to Florida where her sister was living. Moises has adapted very well to his new environment, however, his previous experience in Texas has led him to look for his Tex-Mex roots. He has recently started to play the accordion and pay more attention to programs that feature banda music or pasito duranguense music. In this music, Moises finds a way of still being connected to his father, who also plays the accordion. By León García / Florida State University

Gruma, the makers of Maseca and Guerrero brands has selected Houston based Lopez Negrete Communications as their public relations agency of record.

Leveraging over a decade’s worth of experience with brand strategy and consumer research at Young & Rubicam’s The Bravo Group and MTV Networks, Gonzalo Perez has established Motivo Insights, a new consumer insights agency dedicated to helping marketers and advertisers better understand opportunities that exist with today’s youth, urban, and Hispanic consumers.

And that was before recent economic concerns.

Drastic marketing budget increases are not likely this year for most marketers worldwide, based on a survey conducted by the CMO Council and sponsored by Deloitte Consulting, Marketo and TechTarget.

Anita Santiago Advertising (ASA) announced that it has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several advertising campaigns for the bank’s Hispanic outreach initiatives in the seven states included in Compass’ footprint.

Interep’s Sherman Kizart, Senior Vice President/Director of Urban Marketing, played an integral role in arranging an unprecedented meeting recently held between the Federal Communications Commission (FCC) and members of key ad groups. The historic session focused on the issue of No Urban/No Hispanic Dictates, the first time the FCC has held such a meeting. Kizart arranged the meeting at the behest of FCC Commissioners Jonathan Adelstein and Robert McDowell.

The National Retail Federation released its 2008 economic forecast today, predicting that retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.5 percent from last year according to its quarterly Retail Sales Outlook reportue before picking up in the second half of the year.

Creative agency SCPF was assigned to develop an image campaign targeting Hispanic Americans for Big Brothers Big Sisters of Greater Miami, one of the largest affiliate chapters of the national youth mentoring organization.

Jose Cuervo has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.