Total ad spending in Spanish-Language media for the first half of 2007 reached $2.87 billion, reporting a 2.3% increase over the same time period last year, according to Nielsen Monitor-Plus.
Agency
HDTV HOUSEHOLDS.
The Nielsen Company announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).
Rafael Eli is looking for a kidney donor.
HispanicAd.com has again generously offered to allow me to discuss the urgent need for organ donation in the Hispanic community. Thousands of our fellow Latinos are on long lists awaiting organ transplants. Donated organs are the gift of life.
Parents more active in raising their children – children get less Television Time.
Parents are taking a more active role in the lives of their children than they did 10 years ago, according to data released by the U.S. Census Bureau. For example, in 2004, 47 percent of teenagers had restrictions on what they watched on television, when they watched, and for how long, up from 40 percent in 1994.
Culture can affect access to alcohol, drug abuse treatment for rural youth.
Cultural stereotypes about Hispanics could impede Latino youth from seeking help for drug and alcohol abuse. In turn, substance-abuse treatment providers must better understand how their own attitudes toward culture can affect the provision of sufficient behavioral health services, according to a new study. To do this, providers must first assess their own notions of culture and address any hidden biases.
Winners From Ad Age’s Hispanic Creative Advertising Awards.
The Best Work in the Latino Market, and Who Did It – By Laurel Wentz / Advertising Age.
